Product Manager - Medical Device Manufacturing
CQ Medical · Avondale, PA · 3 mo ago
HybridMarketingFull-time
Key Duties And Responsibilities
- Manage assigned product lines within the broader IWS portfolio, ensuring alignment with CQ Medical’s strategic objectives.
- Conduct competitive analysis and market research to identify trends, gaps, and opportunities for differentiation within MRI, CT, interventional, and workflow solutions.
- Build and maintain strong relationships with clinical users and KOLs to inform product direction, improvement opportunities, and roadmap priorities.
- Define customer, market, and product requirements, ensuring alignment with clinical workflow needs, regulatory considerations, and business goals.
- Support the development and execution of product roadmaps for IWS product lines, prioritizing projects based on customer input, financial impact, and resource availability.
- Work closely with Engineering, R&D, Quality, and Regulatory to ensure products meet clinical workflow expectations, compliance standards, and technical requirements.
- Develop and maintain product specifications, configurations, compatibility matrices, and technical documentation.
- Manage ongoing product lifecycle activities including product line updates, cost-reduction actions, SKU management, and end-of-life transitions.
- Support development of product messaging, value propositions, and commercial positioning in collaboration with Marketing Communications and Strategic Marketing.
- Provide sales training, competitive insights, and tools that enable global sales teams and distribution partners to effectively position IWS products.
- Contribute to content development including brochures, training materials, digital assets, animations, and clinical case summaries.
- Cover cross-functional launch efforts across Sales, Marketing, Engineering, Operations, Supply Chain, and Manufacturing.
- Ensure clear communication of product development progress, launch readiness milestones, and cross-functional deliverables.
- Support regulatory submissions, clinical evaluation reports (CERs), and documentation preparation as needed.
- Contribute to commercial strategy for assigned product lines, including revenue growth, margin improvements, and channel enablement.
- Identify opportunities to strengthen competitive positioning, improve workflow efficiency, and expand clinical adoption.
- Track key performance indicators including adoption, product performance, competitive shifts, and market demand trends.
- Serve as the Voice of the Customer (VOC), ensuring product decisions reflect clinician needs, patient safety considerations, and workflow efficiency.
- Assist in managing product positioning, messaging, and commercial tactics to address customer challenges and competitive threats.
- Capture and analyze post-launch product feedback to drive continuous improvement.
Required Education, Experience And Certifications
- Bachelor’s degree in Business Administration, Engineering, Medical Sciences, Health Administration, or a related field.
- 3–7 years of experience in medical device product management and/or clinical experience in interventional radiology, upstream marketing, or product support in the medical device or healthcare technology industry.
- Strong understanding of imaging and interventional workflows (MRI, CT, IR, procedural environments, oncology).
- Strong project management capability with the ability to manage multiple projects and deadlines simultaneously.
- Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-focused value.
- Experience working with cross-functional teams including R&D, Operations, Marketing, Sales, Regulatory, and Quality.
- Strong analytical and problem-solving skills with the ability to lead through influence.
- Proficiency in Microsoft Office and ability to learn PLM, CRM, analytic tools, and ERP systems quickly.
- Able to travel up to 25–30% for customer visits, conferences, and internal collaboration.