Product Manager, Marketing Projects

This role is based in South Florida (Miami/Ft. Lauderdale) and requires in-office presence Monday through Thursday, with remote work permitted on Fridays.

About the role

The Product Manager, Marketing Projects leads the development and execution of go-to-market plans for key product initiatives within CCL, focusing on exclusive destinations and new ship launches over a multi-year horizon. This role partners closely with the Senior Director and cross-functional stakeholders across Guest Experience, Operations, and Marketing to translate product development milestones into cohesive, insight-driven marketing strategies. The role owns marketing planning and execution for assigned product portfolios, ensuring the right message is delivered at the right time across each stage of the guest journey. Acting as a central point of coordination, the Product Marketing Manager aligns stakeholders, develops core messaging frameworks, and supports integrated campaign execution across channels to drive awareness, consideration, and conversion while maintaining alignment to Carnival’s brand strategy.

Responsibilities

• Develop and manage product marketing plans for assigned portfolios by partnering with Guest Experience and Operations teams to align upcoming initiatives with the broader brand strategy and communications calendar.
• Lead the development and execution of integrated marketing plans for high-priority product initiatives, ensuring cohesive messaging and alignment across all relevant marketing channels from awareness through conversion.
• Transform new guest experiences into compelling marketing narratives by partnering with subject-matter experts across Operations, including senior leadership from Guest Experience, Food & Beverage, and Entertainment, to develop master message briefs that serve as the creative foundation for all internal teams and marketing materials.
• Champion the consistent use of Carnival's distinctive, ownable brand assets across every campaign, ensuring that even product-specific communications reinforce and deepen brand equity with target audiences.
• Develop regional product support plans as ships change ports and enter new markets. Assess the competition in that market and work with agency (internal Creative Services or creative agency of record) to develop an integrated plan that introduces the new ship offering to the target audience.
• Develop a brief to inform the creative concept taking into consideration key market objectives and desired consumer behavior. Plans may include paid media so will work with media team to assess appropriate support.
• Manage creative development of assets that will be adapted across all channels.
• Provide input in the development of the budget required for the annual budget process. Review and approve proposals and invoices to drive cost efficiencies and ensure budget adherence.

Requirements

• Minimum of 7 years of professional experience in brand marketing, product marketing, integrated marketing, or advertising.
• Demonstrated experience leading the development and execution of integrated, multi-channel marketing campaigns across paid, owned, and earned channels.
• Proven experience managing large-scale product launches, destination marketing initiatives, or high-visibility brand campaigns from strategy through execution.
• Strong experience developing go-to-market strategies and communication frameworks for complex, cross-functional initiatives.
• Demonstrated ability to translate operational or product information into compelling consumer-facing marketing narratives and creative briefs.
• Proven ability to lead cross-functional teams and agency partners while managing competing priorities, timelines, budgets, and deliverables.
• Experience overseeing creative development processes, including production, asset development, and channel adaptation across integrated campaigns.
• Demonstrated ability to build and foster strong cross-functional partnerships across Marketing, Guest Experience, Operations, Entertainment, Food & Beverage, Media, and executive leadership teams to support complex product launches and integrated marketing initiatives.
• Experience leading integrated go-to-market planning and execution for high-profile marketing campaigns, product launches, destination initiatives, or large-scale consumer-facing programs.
• Experience managing external creative and advertising agencies, including strategic briefing, creative evaluation, production oversight, and guiding work from concept development through final execution across multiple channels.
• Proven ability to develop master messaging frameworks, creative briefs, and foundational campaign assets that drive consistency across paid, owned, earned, CRM, digital, social, PR, trade, and partnership channels.
• Experience coordinating and aligning cross-functional teams to ensure cohesive storytelling, operational readiness, and consistent brand expression across all consumer touchpoints.
• Demonstrated ability to manage multiple concurrent launches and marketing initiatives in a fast-paced environment while balancing shifting priorities, timelines, budgets, and stakeholder needs with a high degree of accuracy and attention to detail.

Skills

• Strong analytical and strategic thinking to evaluate business priorities, guest insights, and market dynamics, informing go-to-market planning and execution.
• Ability to identify risks, dependencies, and execution challenges across product launches and work with stakeholders to develop solutions that align with timelines, budgets, and brand requirements.
• Strong time management and organizational skills.
• Ability to maintain reliable and consistent attendance, meet deadlines, and collaborate effectively with colleagues as part of a team.
• Demonstrated professionalism in all interactions and tasks.

Benefits

• Annual cash bonus program for all non-sales roles; sales roles have an incentive plan.
• Director and above roles may be eligible to participate in Carnival’s discretionary equity incentive plan.
• Comprehensive health benefits including cost-effective medical, dental, and vision plans.
• Employee Assistance Program and other mental health resources.
• Company-paid term life insurance and disability coverage.
• 401(k) plan with company match.
• Employee Stock Purchase plan.
• Paid time off including 8 company-wide holidays plus 2 additional floating holidays.
• Vacation time starting at 14 days/year for manager and below level; 19 days/year for director and above level. Additional vacation time with further tenure.
• Sick time: 80 hours/year for full-time employees; minimum 60 hours/year for part-time with benefits employees.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
• Personal and professional learning and development resources including tuition reimbursement.
• On-site Fitness center at the Miami campus.

Schedule

In-office role requiring presence at a designated Carnival office in South Florida Monday through Thursday each week. Remote work permitted on Fridays.

Work Conditions

• Work may require employee to work inside and/or outside with exposure to changing climate and/or operate machinery.
• Requires regular movement throughout company facilities.
• Minimal or no travel expected.