Product Manager, Lead Generation

What You’ll Do

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Knowledge, Skills, & Abilities

• Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
• Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
• Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
• Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
• Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
• Experience working with small medium businesses
• Experience in lead generation

Preferred Qualifications

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution