Product Manager, Lead Generation
What You’ll Do
Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org
Knowledge, Skills, & Abilities
- Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
- Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
- Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
- Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
- Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org
Minimum Qualifications
- BS/BA degree or equivalent years of experience
- 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
- Experience working with small medium businesses
- Experience in lead generation
Preferred Qualifications
- Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution
Knowledge, Skills, & Abilities
- Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
- Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
- Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
- Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
- Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org