Product Manager, Lead Generation

Snap Inc. is a technology company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together through products like Snapchat, Specs Inc., Bitmoji, and Saturn. The Ads Platform organization drives innovation and performance across Snap’s advertising platform, helping businesses achieve measurable growth.

About the role

We're looking for a Product Manager to join our SMC Ads Product team to own Snap's Lead Generation vertical—one of the company's most critical and fast-evolving revenue businesses. You will drive strategy, roadmap, and execution across the full product lifecycle, partnering closely with internal and external stakeholders to deliver durable, scalable growth.

Responsibilities

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Requirements

• Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale
• Strong systems thinking across the ads stack—advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction
• Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically
• Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation
• Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org

Qualifications

• BS/BA degree or equivalent years of experience
• 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
• Experience working with small and medium businesses
• Experience in lead generation

Preferred Qualifications

• Hands-on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

Schedule

This role follows a "default together" policy, requiring team members to work in an office 4+ days per week.

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that include equity (RSUs) to share in Snap’s long-term success

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.

• Zone A (CA, WA, NYC): $209,000–$313,000 annually
• Zone B: $199,000–$297,000 annually
• Zone C: $178,000–$266,000 annually

This position is eligible for equity in the form of RSUs.