Product Manager Lead (Front End)

About the role

The Lead Product Manager (Director level) role sits at the center of our organization, connecting Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and business stakeholders to deliver impactful digital and omnichannel solutions. This leader will be responsible for building, mentoring, and guiding a team of Product Managers aligned to Ecommerce/Marketing, Retail, and Wholesale functions. The role requires a balance of strategic leadership and hands-on execution—setting vision and direction while ensuring delivery excellence.

Responsibilities

• Define and own the product vision, strategy, and multi-year roadmap across Ecommerce/Marketing, Retail, and Wholesale domains, aligning with overall business goals and revenue targets
• Build, lead, and mentor a team of Product Managers, providing guidance, coaching, and career development while establishing best practices across the function
• Serve as the central leadership hub between Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and executive stakeholders to ensure alignment and execution
• Oversee multiple cross-functional squads (engineering, UX/design, QA) embedded within business groups to deliver high-impact, scalable solutions
• Guide the translation of business needs and customer insights into well-defined product requirements, user stories, and success metrics across teams
• Establish prioritization frameworks to ensure initiatives are aligned to business value, customer impact, and technical feasibility
• Drive end-to-end product delivery across teams—from discovery and planning through launch, optimization, and iteration
• Partner closely with Marketing and Retail leaders to enhance digital customer journeys, in-store experiences, personalization, and conversion optimization
• Leverage data, analytics, and experimentation frameworks to inform decision-making, measure product performance, and continuously improve outcomes
• Act as the executive voice of the customer by ensuring feedback, usability insights, and market trends are embedded into product strategy
• Ensure alignment across stakeholders through clear documentation, roadmaps, governance, and consistent communication cadences
• Scale product management processes, tools, and operating models to support a growing, multi-domain product organization

Requirements

You Are A strategic product leader who can connect company objectives to cohesive, cross-channel product strategiesAn experienced people manager who enjoys building, mentoring, and scaling high-performing product teamsHighly collaborative, thriving at the intersection of technical, business, and customer-facing teams across multiple functionsCustomer-obsessed, with strong intuition for user needs across digital and physical experiencesData-driven, comfortable using metrics, experimentation, and insights to guide team and product decisionsAn excellent communicator who can influence stakeholders at all levels, including executive leadershipOrganized and decisive, able to manage competing priorities across multiple domains and drive clarity in ambiguityTechnically fluent enough to partner effectively with engineering leadership on complex systemsResults-oriented, with a strong sense of ownership, accountability, and focus on business impact

Qualifications

• 8+ years of product management experience, including experience leading or mentoring Product Managers
• Proven experience owning product strategy across e-commerce, marketing technology, retail, or omnichannel platforms
• Strong track record of delivering customer-facing and operational products that drive measurable business impact
• Experience managing and scaling cross-functional teams across engineering, UX/design, and QA
• Deep familiarity with e-commerce platforms, CMS, CRM, marketing automation tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar)
• Strong understanding of customer journeys, conversion funnels, omnichannel experiences, and digital marketing ecosystems
• Expertise in writing and overseeing product requirements, user stories, and backlog management in tools like Jira, Asana, or similar
• Comfort operating in Agile or Scrum environments at scale
• Strong analytical skills with the ability to interpret complex data and translate insights into strategic action

Skills

• Strategic thinking and problem-solving
• Collaboration and teamwork
• Data analysis and interpretation
• Communication and stakeholder management
• Technical fluency

Benefits

• Generous paid time off
• 401k matching
• Comprehensive health plans for you and your family
• Supplemental mental health benefits
• Monthly wellness reimbursement
• Dog friendly offices
• Employee Discount Program!

Pay

Pay Range $236,000 - $300,000/Annually Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.