Product Manager, Lash Category

About the Role

We are seeking a strategic, commercially minded, and detail-oriented Product Manager to lead category strategy and planning for our lash portfolio. This role will drive growth across retailers and channels by identifying assortment opportunities, shaping go-to-market strategy, and partnering cross-functionally to ensure consistent execution across consumer touchpoints.

Category Strategy & Planning

• Develop and execute the long-term strategy for the lash category, aligned with brand objectives and market trends
• Identify white space opportunities through market research, trend analysis, and consumer insights

Retailer & Channel Strategy

• Collaborate with sales and retail engagement team to tailor assortments and promotional strategies by retailer and channel (mass, drug, e-commerce, specialty)
• Prepare product presentations and sell-in decks for retailer line reviews and customer meetings

Product Development

• Lead end-to-end product development process from concept to launch, including ideation, packaging, pricing, positioning, and go-to-market plans
• Manage product timelines and cross-functional alignment with R&D, packaging, sourcing, design, sales, and operations teams

Competitor & Market Analysis

• Track competitive launches, pricing, and packaging to ensure differentiation and market leadership
• Stay on top of beauty and lash trends, influencers, and consumer behaviors

Qualifications

• Bachelor of Arts (B.A.) degree
• 8–13 years of relevant experience or industry exposure in a related field
• End-to-end product development experience
• Market analysis and market strategy expertise
• Knowledge of market trends
• Korean language proficiency

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) – i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Pay

Anticipated compensation range: $69,000.00 – $137,000.00 USD annually. Actual compensation will be determined based on various factors including qualifications, education, experience, and location.