Product Manager - Jewelry

About you

The Product Manager is responsible for developing and executing a comprehensive, forward-thinking product and category strategy that drives consumer relevance, revenue growth, profitability, and long-term business performance. This role leads the end-to-end product development process from concept and business case through development, go-to-market execution, launch, and GDpost-launch optimization.

Category Strategy and Innovation

• Develop and execute a multi-year category and product strategy aligned with company growth objectives, consumer needs, market trends, and financial goals.
• Serve as the subject matter expert for the assigned category, maintaining a deep understanding of consumers, customers, competitors, market dynamics, emerging trends, and technology.
• Identify new products, partnerships, technology, and business model opportunities that drive innovation and category growth.
• Build and maintain a strategic product roadmap that balances near-term business priorities with long-term innovation opportunities.
• Translate consumer insights, market trends, sales feedback, and business performance into actionable product strategies and development priorities.
• Lead annual and ongoing assortment reviews in partnership with Sales, Finance, and Merchandise leadership.
• Develop a balanced product portfolio across consumer segments, price points, styles, and market opportunities.
• Analyze product line performance, including revenue, profitability, productivity, adoption, and lifecycle stage, to identify opportunities for growth and optimization.
• Analyze product line performance, including revenue, profitability, productivity, adoption, and lifecycle stage, to identify opportunities for growth and optimization.
• Use data and insights to make informed decisions regarding assortment architecture, SKU productivity, product rationalization, and investment priorities.
• Develop pricing strategies in partnership with Finance that support consumer value, competitive positioning, revenue growth, and profitability objectives.
• Build business cases and financial recommendations for new products, investments, and strategic initiatives.
• Monitor category performance against financial goals and recommend actions to address opportunities and risks.

Go-To-Market-Strategy & Sales Enablement

• Develop comprehensive go-to-market strategies for new products, assortment changes, pricing initiatives, and key category programs.
• Partner with Marketing, Sales, Creative, Operations, and Technology to ensure product launches are strategically positioned and operationally ready.
• Define product positioning, key benefits, target audiences, and selling stories that clearly communicate the product value proposition.
• Develop and deliver product training, launch materials, and sales tools that build product knowledge and drive adoption and revenue.
• Maintain strong relationships with Sales and the broader sales community to gather market feedback, identify opportunities, and improve product strategies.
• Provide category expertise and support to resolve complex product, policy, customer, and go-to-market issues.
• Evaluate launch effectiveness and incorporate performance data and stakeholder feedback into future product and go-to-market strategies.

Cross Functional Team Support

• Collaborate with cross-functional teams and strategic initiatives involving Sales, Marketing, Finance, Operations, Technology, Creative, Sourcing, and other key business partners.
• Establish clear objectives, roles, timelines, decision points, and accountability to drive effective execution.
• Influence stakeholders and drive alignment across functions, including in situations where the Product Manager does not have direct authority.
• Communicate category strategy, priorities, business performance, opportunities, and risks to leadership and key stakeholders.
• Proactively identify execution risks, resolve barriers, and escalate issues when necessary to protect business objectives and launch timing.
• Persistently partner with internal and external teams to identify opportunities to improve processes, production capabilities, technology, speed to market, quality, and cost efficiency.
• Partner with internal and external teams to identify opportunities to improve processes, production capabilities, technology, speed to market, quality, and cost efficiency.
• Build productive relationships with suppliers, vendors, and strategic partners to support innovation and business growth.

About Us

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.

Americans with Disabilities Act (ADA)

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.