Product Manager, Growth – Lifecycle

Why Here?

Cantina Labs is a social AI company developing advanced real-time models that push the boundaries of expression, personality, and realism. The company brings characters to life and transforms how people tell stories, connect, and create. Cantina, its flagship social AI platform, marks the start of building broader ecosystems. This role sits on the product management team and owns lifecycle strategy across owned channels.

Responsibilities

• Own the lifecycle strategy and roadmap across onboarding, activation, retention, and monetization.
• Design, launch, and optimize journeys in email, push, and in-product messaging while completing the loop with deep-linked experiences.
• Design and run experiments to measure retained activity and incremental value.
• Partner with Data and Engineering to compound improvements across the user journey.