Product Manager, Growth

About the role

The Product Management team for ViX Streaming plays a critical role in driving the expansion of our Direct-to-Consumer (DTC) business through strategic growth initiatives, platform optimization, and customer-focused product experiences.

Responsibilities

• Support product innovation initiatives focused on subscriber acquisition, onboarding, retention, monetization, and payment experiences
• Contribute to the development and execution of product roadmaps aligned with growth objectives and business priorities
• Partner with Marketing and business stakeholders to support SVOD Go-To-Market (GTM) initiatives and subscriber growth strategies
• Conduct market research, competitive analysis, and user behavior analysis to identify new growth opportunities and optimization strategies
• Support initiatives focused on retention, win-back campaigns, and subscriber lifecycle optimization
• Collaborate with Engineering, Design, Marketing, PMO, Analytics, and internal stakeholders to define and deliver growth-focused product solutions
• Assist in managing the product lifecycle from ideation through launch and post-launch optimization
• Prioritize product features and requirements based on business impact, user needs, and key performance metrics
• Work alongside Partnership teams to ensure cohesive and optimized subscriber journeys across direct and partner-driven channels
• Support major event readiness initiatives and scaling efforts for high-traffic streaming experiences
• Collaborate with Data and Analytics teams to monitor funnel conversion, subscriber behavior, engagement, and retention performance
• Design, support, and analyze A/B tests and experimentation initiatives to optimize onboarding, conversion, and payment flows
• Leverage product insights and KPI analysis to continuously improve user experiences and business outcomes
• Monitor and support initiatives focused on reducing voluntary and involuntary churn
• Communicate product priorities, feature updates, rollout plans, and optimization opportunities to cross-functional stakeholders
• Build strong collaborative relationships across teams to ensure alignment and successful product delivery
• Ensure ViX brand standards and user experience expectations are consistently maintained across all customer touchpoints

Qualifications, Experience

• 2+ years of product management experience within media, streaming, telecom, or digital subscription businesses
• Experience supporting Growth Product Management initiatives including acquisition, retention, monetization, onboarding, or experimentation
• Experience contributing to product roadmaps and executing initiatives that drive measurable subscriber growth and engagement
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights
• Experience working cross-functionally within Agile product delivery organizations
• Familiarity with A/B testing, experimentation frameworks, KPI analysis, and growth optimization strategies
• Technical understanding of payment integrations, onboarding flows, and marketing technology platforms
• Strong communication, presentation, and stakeholder management skills
• Collaborative mindset with the ability to work effectively across multidisciplinary teams
• Experience with OTT platforms, SVOD business models, or large-scale streaming environments is strongly preferred
• Experience in the media and entertainment industry is a plus
• Fluency in English required; Spanish is a plus