Product Manager - Entertainment

About the role

At Armstrong, we believe entertainment should be effortless—bringing joy, connection, and discovery to every screen. As our Product Manager – Entertainment, you’ll own the strategy, roadmap, and full lifecycle of our TV, streaming, and next-gen entertainment products—defining what we build, how we package and price it, and how it reaches customers. This is a hands-on, end-to-end role: you’ll write the requirements, work shoulder-to-shoulder with engineering and content partners to ship, and stay close enough to the market to shape the positioning and launch story yourself. You’ll combine local insight and industry trends to put Armstrong at the heart of the home and ahead in a rapidly changing market.

The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.

Responsibilities

• Own the Entertainment Roadmap: Set the product strategy and multi-quarter roadmap for Armstrong’s TV, video, and streaming portfolio—new bundles, on-demand content, apps, and integrated entertainment experiences. Build the business cases, define packaging and pricing, and decide what gets built, bought, or retired.
• Market & Competitive Intelligence: Keep a pulse on streaming trends, content partnerships, platform evolutions, and how national/OTT players (like Comcast/Xfinity, YouTube TV, Hulu, Netflix) impact our local offering and community customers. Feed those findings directly into roadmap, packaging, and pricing decisions.
• Requirements & Delivery: Translate customer needs into clear requirements, user stories, and acceptance criteria. Prioritize the backlog, make the trade‑off calls, and drive releases with engineering, vendors, and platform partners from concept through launch and iteration.
• Cross‑Team Leadership: Act as the hub across engineering, customer care, finance, field operations, digital, creative, and sales—driving launch readiness for entertainment offers, bundles, and platform upgrades. Equip frontline teams with positioning, pitch tools, and training.
• Own the Numbers: Define the KPIs and own results for subscriber growth, content engagement, pay‑TV retention, app adoption, ARPU, and margin. Draw insights from viewership data, user behavior, and NPS—pivot fast, double down on what works.
• Partnerships & Vendor Management: Evaluate, negotiate, and manage content, platform, and technology partners—from build‑vs‑buy analysis through contract requirements, integration, and ongoing performance—to secure the exclusives and innovations that set Armstrong apart.
• Champion the Customer: Own the voice of the customer—research, usability testing, care escalations, and field feedback—and advocate for seamless onboarding, rich discovery, and support that keeps entertainment easy for every household.
• Positioning & Launch Story: Because this role spans product and product marketing, you’ll also craft the value proposition, name and frame the offer, and shape launch messaging for audiences from families and sports fans to cord‑cut