Product Manager – D2C

Key Responsibilities

• Product Strategy & Roadmap
• Define and execute the product roadmap for consumer-facing digital products and AI-powered solutions.
• Identify market opportunities and translate customer needs into innovative product features.
• Prioritize product initiatives based on business objectives, customer feedback, and data insights.
• Develop product strategies that improve customer acquisition, engagement, retention, and revenue growth.
• Drive end-to-end product lifecycle management from ideation through launch and continuous improvement.
• Customer Experience & Conversion Optimization
• Optimize customer journeys across web and mobile platforms to maximize user engagement and conversions.
• Design and improve digital experiences using customer behavior analysis and user research.
• Lead A/B testing initiatives to validate product enhancements and improve conversion rates.
• Analyze user funnels, engagement metrics, and behavioral data to identify growth opportunities.
• Deliver seamless customer experiences through continuous experimentation and optimization.
• AI & Product Innovation
• Lead initiatives involving AI-powered features, intelligent automation, and personalized customer experiences.
• Collaborate with engineering teams to integrate Generative AI and AI-assisted capabilities into products.
• Evaluate emerging AI technologies to enhance customer engagement and operational efficiency.
• Support AI-enabled recommendation engines, virtual assistants, and workflow automation solutions.
• Drive innovation through experimentation with modern AI platforms and intelligent product features.
• Cross-Functional Collaboration
• Partner closely with Engineering, UX/UI Design, Marketing, Customer Success, Analytics, and Business teams.
• Translate business requirements into well-defined product specifications and user stories.
• Facilitate product planning sessions, sprint reviews, and roadmap discussions.
• Coordinate product launches and ensure successful feature adoption.
• Maintain effective stakeholder communication throughout the product development lifecycle.
• Data & Analytics
• Monitor key product performance metrics and business KPIs.
• Use quantitative and qualitative data to drive product decisions.
• Conduct customer research, usability testing, and competitive analysis.
• Build reporting frameworks to measure product success and identify optimization opportunities.
• Leverage analytics tools to continuously improve customer engagement and product performance.
• Product Leadership
• Champion customer-centric product development practices.
• Foster a culture of innovation, collaboration, and continuous learning.
• Mentor junior product team members where applicable.
• Ensure alignment between business objectives and product strategy.
• Stay informed about market trends, emerging technologies, and competitor offerings.

Required Skills

• Product Management
• Product Roadmap Planning
• Product Lifecycle Management
• Product Strategy
• Feature Prioritization
• Product Discovery
• Agile Product Development
• Scrum Methodologies
• User Story Creation
• Backlog Management
• Customer Experience
• Customer Journey Mapping
• Conversion Funnel Optimization
• A/B Testing
• User Research
• Customer Engagement
• User Experience (UX)
• Product Analytics
• Behavioral Analysis
• AI & Digital Products
• Generative AI Concepts
• AI-Powered Product Features
• Intelligent Automation
• Recommendation Systems
• Conversational AI
• AI Product Strategy
• Prompt Engineering (Preferred)
• AI Workflow Integration
• Analytics & Growth
• Product Metrics
• Google Analytics
• Mixpanel
• Amplitude
• SQL (Preferred)
• Data-Driven Decision Making
• Experimentation Frameworks
• KPI Reporting
• Professional Skills
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Strategic thinking with a customer-first mindset.
• Ability to manage multiple priorities in fast-paced environments.
• Strong collaboration, leadership, and decision-making capabilities.

Education

• Bachelor’s degree in Computer Science, Information Technology, Business Administration, Engineering, Product Management, Marketing, Economics, or a related discipline.
• B.Tech, BE, BBA, BCA, B.Sc., or equivalent qualifications are preferred.
• MBA, MCA, M.Tech, Master’s in Product Management, Business Analytics, Marketing, or related disciplines is an advantage.