Product Manager, CRM Center of Excellence

We connect top talent in Business Services, Tech, Marketing & Creative with companies of all sizes—offering flexible, high-touch staffing solutions for this contract role.

Overview

We are seeking a dynamic and strategic Product Manager to lead CRM and Marketing Technology initiatives within a growing healthcare-focused organization. In this pivotal role, you will drive the development, implementation, and oversight of CRM strategies that enhance customer engagement and support business expansion across multiple brands. Reporting to the Director of the Customer Data and CRM Center of Excellence, you will collaborate with cross-functional teams to deliver innovative solutions that align with long-term organizational goals.

Responsibilities

• Lead CRM and Marketing Technology initiatives to enhance customer engagement.
• Drive development, implementation, and oversight of CRM strategies.
• Collaborate with cross-functional teams to deliver innovative solutions aligned with organizational goals.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field (MBA or MIS preferred).
• 3-5 years of experience in CRM, Marketing Technology, or Customer Data Management.
• Expertise in Salesforce Marketing Cloud; experience with Braze, HubSpot, or other CRM platforms is a plus.
• Strong understanding of data management solutions, technical backend integrations, and customer data flow.
• Certified Scrum Product Owner (CSPO) or equivalent Agile experience.
• Proven project management skills and ability to drive cross-functional collaboration.
• Excellent communication and stakeholder management abilities.
• Passion for customer-centric innovation, ideally with experience in healthcare or dental industries.
• Willingness to work in a hybrid or onsite setting as required by the project needs.
• Ability to manage multiple priorities in a fast-paced environment.
• U.S. citizenship or Permanent Residency required.

Nice to Have Skills

• Experience supporting CRM initiatives for healthcare or dental organizations.
• Familiarity with Jira, Confluence, and Lucid software tools.
• Knowledge of RFP processes and vendor selection.