Product Manager - Commercial Demand

About the role

The Offering Manager – Commercial/Demand leads Trystar's go-to-market strategy and demand creation agenda. This role translates solution capabilities into targeted segment plays, pipeline, and revenue.

Responsibilities

• Build and activate targeted segment plays that translate solution value into qualified pipeline — defining who to target, how to position, and what it takes to win.
• Set the commercial priorities that focus Sales resources on the highest-probability, highest-value opportunities within the Trystar enterprise portfolio.
• Define launch requirements for new solutions coming from OM-IOI, ensuring Sales readiness, channel activation, and demand creation plans are in place before commercial launch.
• Map and prioritize cross-sell opportunities across the enterprise portfolio, identifying application contexts where multi-solution combinations create superior customer value and higher Trystar margin.
• Develop structured attach plays for priority cross-sell scenarios — complete with targeting, positioning, and pricing guidance (working with our value capture leader) and track cross-sell rates as a core KPI.
• Partner with OM-Value Capture to ensure cross-sell pricing constructs reflect integrated solution value, not just individual solution pricing stacked together.

Requirements

• 7+ years of experience in product management, solutions marketing, commercial management, or go-to-market strategy in a B2B industrial, electrical, or technology business.
• Demonstrated success building demand generation strategies and commercial enablement programs that produced measurable pipeline and revenue outcomes.
• Strong understanding of B2B buying dynamics in complex, engineered product environments — multi-stakeholder sales cycles, channel dynamics, and specification-driven markets.
• Analytical capability to work with pipeline data, market research, and commercial metrics to prioritize investments and track performance.
• Exceptional cross-functional influence skills — able to align Sales, Engineering, Marketing, and Finance around a GTM direction without direct authority.
• Proven ability to integrate AI tools (e.g., Claude, ChatGPT, Copilot) into core workflows — research, modeling, communications, synthesis — with demonstrated examples of how AI accelerated output quality or speed.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• MBA a plus.