Product Manager B2B (Merchant Platform)

About the role

Franki is looking for a Product Manager to own our B2B merchant platform end to end. You'll build the products that help hospitality businesses join Franki, manage cashback offers, verify transactions, understand their results, and manage billing. Your focus: turning a better merchant experience into stronger acquisition, retention, and revenue. As Franki's first dedicated B2B Product Manager, you'll report to the Chief Operating Officer and work directly with Engineering, Design, Sales, Customer Success, Finance, and partnerships. This is an individual-contributor role with no direct reports, significant autonomy, and ownership from discovery through delivery and measurement. This is a strategic role for someone who enjoys being hands-on. You'll set the roadmap and write every engineering ticket, own the merchant request and bug queue, join merchant calls, and build or specify the internal tools that make operations more efficient. You'll be as comfortable resolving a merchant issue as deciding what we should build next.

Responsibilities

• Own the B2B roadmap across Franki+, self-serve onboarding, merchant dashboards, analytics, offer management, billing, and POS integrations.
• Agree on priorities with the COO quarterly and review them monthly.
• Run discovery with merchants, Sales, and Customer Success. Size problems, make explicit tradeoffs, and turn recurring requests into scalable product improvements.
• Write product specifications, user stories, every B2B engineering ticket, and testable acceptance criteria.
• Own the backlog and partner with Design and Engineering on usability, technical scope, and sequencing.
• Lead releases from acceptance testing through launch, release notes, and Sales and Customer Success enablement.
• Instrument every launch, measure results, and improve or retire features that miss their intended outcomes.
• Improve conversion from sign-up to first live offer, reduce product-driven merchant churn, and grow Franki+ adoption and revenue per account.
• Recommend packaging and upgrade improvements; final pricing decisions remain with leadership.
• Own all product requests routed by Sales and every B2B bug from triage to resolution. Reproduce issues, prioritize by impact, run weekly triage, and set and meet response and resolution service levels with Sales and Customer Success.
• Join merchant calls as the product voice, including escalations. Diagnose problems, set honest expectations, validate solutions, and follow up in writing with merchants and internal teams.
• Own the merchant experience for POS connections and transaction verification, including connection status and failure recovery. Work with Engineering and Finance on billing, payment-method management, and related product workflows.
• Build or specify internal tools, admin experiences, and no-code or AI-assisted automations that reduce manual work and errors. Retain human review for automations touching authentication, payments, account access, or card-linked verification.
• Partner with the COO and partnerships team on API and partner integrations, from requirements and engineering tickets to launch support, while balancing integration work against the