Product Manager

Responsibilities

• Support pre- and post-development activities of assigned Motoman products by acting as a solution liaison for the organization including product development, engineering, customer support and marketing.
• Lead beta and pilot programs with early-stage products and samples
• Manage the entire product life cycle from translation of the strategic plan to developing an implementation road map to tactical market launch activities.
• Specify product requirements by conducting Voice of Customer and other market research supported by on-going visits to customers and potential future customers.
• Partner with marketing communications to define the go-to-market strategy, including product positioning, key benefits, and target customers.
• Develop and implement a company-wide product launch plan, working with all related departments to execute
• Work with an engineering counterpart to define product release requirements.
• Serve as the internal and external evangelist for product offering, working closely with sales, channel partners and key customers.
• Work with and/or support Marketing to communicate and drive the vision of the product line for all tradeshows and key external and internal events.
• Develop in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses.
• Analyze and suggest potential partner relationships,