Product Manager

About the company

Verathon is a global medical device company committed to being a trusted partner to our customers and advancing patient care through innovative Airway Management and Urology solutions. For more than 40 years, we have worked alongside healthcare professionals to understand their needs and deliver high-quality technologies that provide lasting clinical and economic value. Our portfolio includes leading GlideScope® video laryngoscopy and BFlex™ bronchoscopy solutions, BladderScan® bladder volume measurement, and a growing range of single-use Urology solutions. Behind our innovations is a diverse, global team united by a commitment to our customers, collaboration, and improving patient care. Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, with international subsidiaries in Canada, Europe, and Asia Pacific.

About the role

Verathon® is looking for a Product Manager III to become the newest member of our Airway Team located in Bothell. You will be responsible for leading and executing new product launch strategies and plans, driving awareness and demand for endoscopy, managing a product portfolio, delivering sales training and communication, and supporting the overall growth of the business. You will collaborate closely with team members in several areas including product planning, marketing communications, the sales team, customer care and operations to effectively grow and manage the product portfolio. The ideal candidate is a strong cross-functional leader and embraces collaboration, strives for marketing excellence, demonstrates solid business acumen, and operates effectively strategically and tactically with a proven track record of delivering results.

Responsibilities

• Lead new product introductions including the formulation of marketing objectives, strategies, tactics, and measures to meet and surpass business goals.
• Manage the cross-functional implementation of plans, including marketing assets, awareness campaigns, and sales training/communication.
• Create and execute the marketing plan(s) including product marketing strategy, product mix, and growth plans in collaboration with marketing program management, digital marketing, and regional marketing teams.
• Lead the development of product and/or campaign value propositions, positioning, and messaging.
• Develop a strong customer understanding to help optimize product requirements and marketing campaigns.
• With supervision, lead market research and competitive studies to be expert on clinical needs, buying behavior, competition, and industry trends.