Product Manager

Vision, Strategy, and Analysis

• Owns product end to end for products or features with moderate level of complexity and scope.
• Create, manage, foster an active VOC feed for themselves and team.
• Conducts market research; generates product requirements; settles specifications.
• Defines long-term strategy of the product.
• Creates and maintains current understanding of tech trends.
• Works with stakeholders and follows enterprise process to secure and maintain product funding.
• Communicates, influences, and sells ideas at Director level and below.
• Works with external third parties to assess partnerships and licensing opportunities.
• Works with data scientists to answer complex questions or identify significant insights from data.
• Leverages rapid hypothesis driven testing methodologies and experiments (i.e. paper prototype, A/B testing, etc.) to inform direction, prioritize investment.
• Conducts cost-benefit / ROI / NPV analysis, competitive product analysis, to support decision making.
• Conducts specific ad hoc analysis and provides insights to management on request.
• Recommends product feature set and positioning strategies to improve customer experience, and drive or support growth.

Customer Evangelist

• Dedicates time to customers actively meeting with them to build deeper empathy and understand their needs and priorities.
• Create, manage, foster an active VOC feed for themselves and team.
• Actively looks for opportunities to delight or meet customer’s unmet needs.
• Evangelizes and advocates for the customer both internally (IC through C level) and externally, perpeuating the customer-first mentality.
• Creates an environment and culture where the team is immersed in customer-first perspective.
• Tests ideas with real customers to ensure that the product delivers the desired benefit.

Product Execution / Delivery

• Translates product/platform strategy by writing detailed features and user stories consumable for Dev teams for moderately complex products.
• Owes and manages product backlog and priorities with our business and technology partners.
• Collaborates with Architecture and Dev teams to ensure technical debt and long term technical investment is factored into roadmap.
• Ensures existing production defects are factored into regular backlog prioritization for resolution based on priority.
• Collaborates with stakeholders and Dev / Execution teams to create and communicate anticipated release schedule.
• Generates and maintains dashboards and reports that track product health and success metrics.
• Runs beta and pilot programs with early-stage products and samples.
• Collaborates with advertising and public relations to promote product.
• Supports sales, marketing, and other stakeholder teams with the necessary product knowledge and additional documentation.
• Supports all aspects of the software development process, from defining the strategy and architecture through deployment and support.
• Communicates technical challenges to stakeholders and makes educated trade-off decisions based on those challenges.
• Accountable for product quality and performance in production environment.
• Accountable for product team response in event of critical or high impacting defect, including communications to stakeholders at all levels.
• Leads development of adoption tools and training materials.
• Identify execution, operational, organizational issues that impede product success.
• Drive improvement plan to change or resolve issues (within sphere of influence).

Relationship & People, Professional Development

• Collaborates and develops positive working relationships with many technical and non-technical teams, including sales, commercial accounting, marketing, legal, go-to-market, and finance.
• Works with outside partners and other third parties.
• Develops positive working relationships with Customer groups or Customer Representatives.
• Maintains professional knowledge by attending educational workshops; reviews professional publications; establishes personal networks; participates in professional societies.