Product Manager

About the role

We are seeking a data-driven Product Manager, Growth with proven digital experience in driving Acquisition and Retention initiatives. This role will focus on executing and optimizing features within business-critical flows of our core applications and A/B testing platform, including purchase flow optimization, marketing technology improvements, and user lifecycle development. You will act as the subject matter expert and primary owner for the end-to-end performance and configuration of these critical user journeys, supporting revenue growth and churn reduction through internal development, inter-company, and third-party vendor relationships.

This role blends backend systems, integrations, and frontend UI product ownership, requiring collaboration with Marketing, Design, Insights and Analytics, and Product/Engineering teams. You will generate ideas, test assumptions, and productionalize winning tests to boost acquisition or decrease churn rates.

Responsibilities

• Devise, launch, test, and optimize sign-up, renewal, and retention projects across all STARZ applications.
• Drive the development of tools that improve the efficiencies of Paid Acquisition teams.
• Deliver value-add integrations and optimizations to improve top-line business metrics.
• Surface and enable strategic partners who can help accelerate growth.
• Execute on an existing roadmap while prioritizing the most impactful features.
• Collaborate with Product, UX, Engineering, and Insights and Analytics to deliver value-additive experiences that decrease costs and improve revenue.

In your first 6 months, you will test and ship at least two major sign-up features, improve a key metric (e.g., acquisition by X%), and build strong partnerships with 2-3 teams.

Requirements

• 3+ years of experience in an engineering/product role, preferably in the OTT space.
• Familiarity with analytics and data platforms such as Tableau, Google Analytics, and/or SQL.
• Experience working with cross-functional teams including engineering, design, and marketing.
• Desired experience with acquisition and retention flows, and working with MarTech solutions.
• Proven ability to set, measure, and iterate on KPIs and secondary metrics.
• Strong analytical skills and proficiency in A/B and multivariate testing, with the ability to turn data into actionable insights.
• Obsession with positive customer experience and accuracy across all touchpoints.
• Seasoned in managing timelines, delivery, dependencies, and communication across teams.
• Comfortable in a data-driven business environment and able to pivot based on real-time data.
• Positive, people-oriented, and energetic attitude.

Benefits

• Full coverage – Medical, Vision, and Dental.
• Annual discretionary bonus and merit increase.
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days.
• 401(k) company matching.
• Tuition Reimbursement (up to graduate degree).

Pay

$120,000 - $140,000

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, embodied by its brand positioning “We’re All Adults Here.” Available across a wide range of digital OTT platforms and multichannel video distributors, STARZ is powered by industry-leading advanced technology, data analytics, and digital infrastructure.