Product Manager

Duties and Responsibilities

• Own the strategy, roadmap, lifecycle, positioning, and commercial success of assigned SENKO product lines, ensuring alignment with company objectives, customer needs, market opportunities, and profitability goals.
• Develop and execute product plans that maximize revenue, margin, market share, and customer adoption while supporting SENKO’s global business strategy.
• Conduct market research and competitive analysis to identify customer requirements, emerging technologies, industry trends, growth opportunities, and product improvement initiatives.
• Serve as the voice of the customer by gathering, analyzing, and translating customer, sales, and market feedback into actionable product requirements and business opportunities.
• Manage products throughout their entire lifecycle, including development, launch, growth, enhancement, rationalization, and end-of-life planning.
• Lead the New Product Development (NPD) and New Product Introduction (NPI) process by coordinating activities across R&D, Applications Engineering, Manufacturing, Quality, Supply Chain, Marketing, and Sales.
• Define product requirements, business cases, launch strategies, and commercialization plans to ensure successful product introductions and long-term market success.
• Support product validation, customer trials, qualification activities, and launch readiness to ensure products are commercially and technically successful.
• Develop pricing strategies, profitability models, sales forecasts, and business analyses to support strategic decision-making and financial performance.
• Support RFQs, customer proposals, strategic pricing reviews, demand forecasting, and inventory planning in collaboration with Sales, Finance, Operations, and Supply Chain teams.
• Partner with Sales, Business Development, and Applications Engineering to support customer engagements, technical presentations, product demonstrations, specification activities, and strategic account development.
• Create and maintain product documentation, sales tools, marketing collateral, competitive analyses, and customer-facing materials that clearly communicate product value and differentiation.
• Drive product issue resolution by coordinating internal resources to address customer concerns, product performance issues, supply challenges, documentation updates, and lifecycle changes.
• Represent SENKO at customer visits, trade shows, industry events, standards activities, webinars, and training sessions while communicating key market insights, product updates, and business opportunities throughout the organization.

Qualifications

• Bachelor’s degree in Engineering, Business, or related field; MBA or technical graduate degree is a plus
• 3+ years of experience managing or supporting the lifecycle of tangible products in a product management, product marketing, or related technical/commercial role
• Excellent communication, presentation, and interpersonal skills
• Experience working cross-functionally with engineering, sales, and marketing teams
• Experience in fiber optics, telecommunications, data communications, connectivity, manufacturing, or tangible technical products preferred
• Experience working with global teams, customers, suppliers, or cross-functional organizations strongly preferred
• Comfortable engaging directly with customers, suppliers, and industry partners
• Ability to operate with ownership and initiative; a proactive, entrepreneurial mindset is highly valued
• Ability to travel domestically and internationally up to 40% to support customers, Sales, trade shows, suppliers, manufacturing sites, and internal meetings