Product Manager

Position Summary

The Product Manager will work with the Director of Marketing to develop the business and product strategy for existing and new products, ensure alignment across the product portfolio and collaborate on the necessary deliverables to support commercial and sales team’s success. Manage the strategic and tactical product lifecycle management, including lifecycle strategy, insights, and business plans of multiple products. Responsible for business planning and support revenue forecasting with forecasts on new product introductions.

Essential Functions

• Work with required teams to execute new product launch projects from initial concept and business case development through design, build, test, and launch
• Specify market requirements and opportunities for current and future products by conducting market research supported by on-going visits to customers and prospects
• Define and communicate product strategy based on market research, competitive analysis, technology roadmaps, and vendor interaction
• Develop and manage product lifecycle short and long-term strategy, including launch, maintenance, enhancements, partnerships, and end of life
• Support ongoing refinement and development of the business market maps and product roadmaps
• Identify and evaluate market size and target customers for each stage of the product life
• Analyze financial results and take appropriate actions to ensure operational excellence and achieving annual goals. Develop and execute to key financial and business targets/metrics
• Develop and execute comprehensive go-to-market plans for product launches and support existing product lines
• Partner with Marketing Manager to create product positioning and channel strategies for existing and new products
• Provide strategy, direction and goals for sales and marketing communication efforts
• Partner with marketing resources to deliver all necessary product collateral, including sell sheets, spec sheets, and various selling tools
• Provide content and direction for training
• Co-/Lead development and execution of training
• Enhance brand strategies that align with and enhance vision and positioning int the market, while allowing for cross-selling opportunities to drive commercial growth
• Leverage project management skills and tools to keep projects and initiatives on track and well communicated

Position Qualifications

• Experience in a consumer or industrial product company preferred (not software only)
• Proven track record of developing, positioning, and launching new products
• Demonstrated leadership qualities and ability to lead diverse and cross functional groups, including outside vendors, regardless of reporting relationships
• Solid business, marketing, analytical and financial skills
• Entrepreneurial, self-driven, self-organized, and passionate
• Excellent interpersonal, verbal, written communication, and presentation skills
• Ability to think quickly and make sound decisions based on facts and prior experiences
• Proven project management and analytical skills, including Stage Gate process experience
• Competencies: Delivering Results, Initiating Action, Driving Execution, Innovate the Business, Customer Focus, Seizing Market Opportunities, Collaborating

Skills and Abilities

• Education – Degree in Marketing, Business, Product Development, or related field
• Experience – 5+ years in product management, product development, sales and/or marketing
• Computer Skills – Ideal candidate will be proficient with all Microsoft Office products
• Knowledge of project management and Stage Gate tools is a plus
• Must be able to travel up to 15%

Work Environment

Work is a hybrid model and performed largely in office and manufacturing environments. Hours of work will generally be during regular business hours (8AM-5PM) with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.