Product Manager

About the role

This highly visible leadership role collaborates with multiple functions and stakeholders across all levels of the organization to drive market share and revenue growth, operating profit and product line margin improvement, and customer satisfaction.

Responsibilities

• Provide Marketing leadership to cross-functional divisional teams in pursuit of business objectives.
• Develop key business strategies based on market and competitive research, internal core competencies, and corporate strategies.
• Create and execute a strategic marketing agenda through promotions, literature, samples, advertising, and merchandising.
• Identify product/market opportunities and develop and implement product line additions or enhancements, guiding projects through the product development process.
• Act as a change agent and key leader on cross-functional corporate teams.
• Develop product line vision and long-term strategy, including:
  • Creating a sustainable vision for revenue and market share growth, operating profit, and margin improvement.
  • Establishing price strategy and positioning considering internal logic and competitive positioning.
  • Building a sustainable competitive advantage with compelling messaging and marketing claims.
  • Delivering a strategic three-year plan aligning marketing components (4P’s) with operational needs (capacity, productivity, profitability, and quality).
• New Product Development:
  • Evaluate new product ideas or enhancements based on consumer insights and prioritize resource allocation.
  • Monitor competitive intelligence and report to the cross-functional team.
  • Stay updated on building codes and regulations, collaborating with the technical team for compliance.
  • Lead cross-functional teams from ideation to commercialization, ensuring efficient market introduction.
  • Launch product enhancements or new products annually.
• Business Review and Optimization:
  • Develop and implement channel-specific strategies (direct sales, pro-dealer, big-box) with sales and partners.
  • Identify pricing and positioning opportunities with sales leadership.
  • Partner with logistics to evaluate and improve product service levels.
  • Assess financials for the product category and capitalize on improvement opportunities.
  • Drive growth through promotional efforts, price management, and new product development to optimize capacity utilization.
  • Grow product segment profit by directing growth, quality, and productivity projects, tracking and reporting profit position with finance.
• Maintain strong competitive knowledge and consumer-focused mindset, analyzing competitive pricing and developing strategies to maintain sales, share, and profits.
• Support Sales by presenting products, creating educational webinars, assisting in customer meetings, and interfacing with sales teams and customers.

Requirements

• Excellent project management skills, high level of organization, and strong communication abilities.
• Sound business acumen and understanding of financial management and cost-based accounting.

Qualifications

• Bachelor’s degree (B.S.) in Finance, Marketing, Engineering, Architecture, or equivalent; MBA preferred.
• 8-10 years of business experience, with 5-7 years in sales, marketing, or product management, or a strong technical/engineering position.

Skills

• Proficient in Excel, PowerPoint, Access, Project Management software, and PowerPlay/Impromptu.