Product Manager

About the role

Join a global technology leader and take your technical career to the next level. North Star Imaging (NSI) is a worldwide leader in 2D digital radiography and 3D computed tomography equipment. As part of Illinois Tool Works (ITW), a Fortune 250 company, we combine the agility of a specialized technology business with the strength and stability of a global industrial powerhouse. We are seeking a dynamic Product Manager to join our Marketing team at our headquarters in Rogers, MN.

Responsibilities

• Profitably grow the product portfolio by developing, implementing, and driving marketing/business strategies and annual growth plans that increase market share and size.
• Apply structured prioritization and resource-allocation principles (e.g., focusing on the highest-impact products, markets, and customers) to manage the product line lifecycle, lead business growth initiatives, and maximize portfolio profitability and performance.
• Conduct ongoing market research, competitive analysis, and voice-of-customer (VOC) data collection; translate insights into actionable product decisions: pricing, roadmap priorities, positioning, and go-to-market adjustments.
• Champion customer-driven innovation and market segmentation to identify, prioritize, and pursue new product opportunities and growth market segments/applications.
• Analyze and communicate sales trends for given product lines, creating dashboards and tracking reports.
• Build and maintain an innovation pipeline that supports NSI's business strategies.
• Lead new product development (NPD) projects using established NPD processes, defining strategic fit, competitive positioning, value proposition, business case development, and go-to-market implementation.
• Manage a portfolio of products through the development, commercialization, growth, maintenance, and obsolescence stages.
• Determine product pricing for all global regions based on market research, production/material costs, and anticipated demand; review margins and adjust pricing to maximize operating income.
• Collaborate with Marketing to develop and execute lead generation programs and campaigns for assigned products.
• Convey value propositions for assigned product lines to key market segments through industry seminars, advertising, and collateral including brochures, videos, and web content; work with content creators to produce desired materials.
• Facilitate product training for sales enablement.
• Provide input to Engineering, Service, Scanning, Training, and Sourcing/Supply Chain (including supplier evaluations, key supplier relationship management, and occasional supplier visits) on improvements to in-market products based on quality concerns, customer feedback, and market impact.
• Ensure product offerings meet applicable industry, quality, and regulatory standards (e.g., NDT/CT imaging certifications, export control requirements) relevant to North Star Imaging's global markets.

Requirements

• Bachelor's degree in Engineering, Marketing, or Business. MBA is a plus.
• 5-7 years of related work experience in a technical field as a product manager, including experience with voice-of-customer research and new product innovation.
• Previous experience with industrial, scientific, or instrumentation equipment is a plus.
• Demonstrated ability to effectively lead business growth initiatives and projects.
• Proven ability to identify and understand market segmentation, develop financial business justifications, and deliver proposals to upper management.
• Experience championing product development among a multi-functional team.
• Familiarity with lean, segmentation-based, or similar structured business frameworks is a plus.
• Excellent written and verbal communication skills.
• Proven ability to effectively manage priorities and time when overseeing multiple projects of varying magnitude with firm delivery dates.
• Ability to demonstrate products and train others.
• Ability to travel up to 15% (domestic and occasional international).

Qualifications

• Must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.

Skills

• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.

Benefits

• Comprehensive health insurance coverage.
• Flexible work schedule.
• Professional development opportunities.
• Employee discounts on NSI products.

Pay

Compensation for this position ranges from $90,000 - $130,000 based on education and experience.

Schedule

Full-time position with flexible working hours.