Product Manager
Lakeland Fire + Safety · Huntsville, AL · 1 mo ago
On-siteMarketing$20k–$50k/yrFull-time
Representative Duties and Responsibilities
- Develop and execute product strategies and roadmaps that align with company goals.
- Manage the global products portfolio, and product development and life cycle projects to maximize user value, application effectiveness, competitive differentiation and market share growth.
- Assist global sales teams in comprehending product offerings, ensuring that all regions and markets are equipped with the appropriate product mix and pricing strategies.
- Conduct market research and analyze industry trends and competitive landscape to identify customer needs, product/feature gaps and market opportunities.
- Collaborate with product development, marketing, sales, and other teams to ensure successful product launches and market adoption.
- Collaborate with cross functional teams to ensure voice of customer integration, product differentiation and strategic price/cost positioning is incorporated into new product development specifications.
- Define product requirements and specifications, ensuring they meet regulatory standards.
- Manage the product lifecycle from conception to retirement, including product updates and enhancements, and timely end of life management.
- Monitor product market pricing and margin position to maintain strategic market positioning to maximize product value, revenue and profitability.
- Conduct customer presentation training for sales teams to effectively communicate product benefits and features.
- Provide marketing team with applicable product expert content to support effective market awareness and demand generation campaigns.
- Represent the company at industry summits, conferences, and trade shows to promote products and gather market intelligence.
- Collaborate with the marketing team to develop effective promotional strategies and materials.
- Collaborate with the sales team to create accurate product-based sales forecasts.
Required Knowledge, Skills and Abilities
- Effective and professional communication and presentation skills (both written and verbal, with a listening focus).
- Excellent organization skills, with the ability to manage multiple cross-functional projects through to completion.
- Ability to conduct market research and communicate effectively with customers, regulators, competitors and other parties of interest to develop strategic and tactical product revenue growth plans.
- Knowledge and awareness to understand and formally present test results and analysis related to product standards and performance requirements.
- Skilled in operation of MS Office.
- Ability to record, analyze and report market trends and product performance.
- Ability to make fact based recommendations and proactive decisions.
- Ability to adapt to situations quickly (think on your feet).
- Ability to work on your own and as a part of a cross functional team.
- Ability and willingness to learn.
- Ability to lead cross functional teams with effective and open communication and collaboration.
Minimum Education/Experience
- Education: Bachelor's degree from an accredited college or university.
- Experience: 3+ years product line leadership experience with revenue responsibility with a B2B manufacturing organization.
PREFERRED Education/Experience
- Education: Master's degree from an accredited college or university.
- Experience: 5 years product management experience with PPE or safety equipment.
Required Licenses/Certifications/Registrations
- N/A