Product Manager

About the role

Overall responsibility for assisting and supporting the development and execution of the overall product strategy for the Kitchen Ventilation product categories. The Kitchen Ventilation product categories are the legacy products of the Broan-NuTone™ company. The Kitchen Ventilation products must continue to be what our target users are looking for in providing solutions to the residential and commercial IAQ for fresh, clean air. These product categories must incorporate innovative designs and new market-changing ventilation solutions to solve target user pain points, all while increasing “comfort & convenience” to live a happier, healthier, and safer lives with their families in their homes.

Responsibilities

• Support and manage in developing long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmap, and present to management.
• Support and manage in delivering business results for assigned category, monitor performance, recommend, and implement course correction actions as needed.
• Build KPIs for key product programs and associated measurement approaches to gauge success during the year.
• Support and manage in leading Product Lifecycle Management of assigned categories.
• Support and manage in leading entire team and project or provide marketing representation to cross-functional new product development teams as assigned. Utilize communication skills to drive accountability and responsibility, as assigned.
• Support and assist in establishing the strategy for product marketing and provide input on new product “go to market” plan, digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications recommendations as it relates to category.
• Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy.
• Manage in defining and presenting for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed.
• Support and manage in creating and presenting, with Channel Marketing, product training programs internally and externally to key customers related to the assigned categories.
• Lead as subject matter expert on assigned category to create product content and recommendations in support of key account management, line reviews, new account development both in person and with content as needed.
• Support and manage to ensure the new products are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager. Lead or provide marketing representation to cross-functional new product development teams as assigned.
• Support and manage with facts, data, and input to provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies needed for approval of product marketing components of plan.
• Support and manage with maintaining continual surveillance and evaluation of competitors’ products/programs, market, and industry trends—trends such as demand drivers, product, design, technology, and pricing—to develop data into business recommendations and strategies.
• Support and assist the Global Marketing Director and other business segment associates in developing and executing other key projects, as needed.

Requirements

• 3–5 years of product management and technical experience is required.
• Experience in big-box retail is preferred.
• Bachelor’s degree in marketing or business is required; MBA from a reputable business school is a plus.
• Demonstrated entrepreneurial, futuristic, and advanced thinking capabilities; ability to generate creative, non-conventional ideas and concepts.
• Track record of success in new product development processes and projects with a history of successful new product launches is a plus.
• Effective communicator with strong written and verbal communication skills.
• Highly motivated, well organized, and detail oriented with strong project management skills.
• Global work experience and demonstrated experience working with people in other countries and understanding regional differences is a plus.
• Creative problem solver with the ability to market technical product features as customer benefits.
• Strong leadership, interpersonal, and persuasion skills—able to define a vision/direction and motivate internal and external stakeholders to achieve objectives.
• Powerful teamwork and team-building skills, as well as empathy and intuition for both team members and target markets alike.
• Ability to conceive, develop, and launch new products using a cross-functional, Stage-Gate approach.
• Proven ability to influence others within function and cross-functionally.
• Intellectually curious with a firm understanding of general business and financial principles.

Travel Requirements

Ability to travel approximately 20–30%, including overnight travel.

Benefits

• Health, dental, and vision insurance
• Company-paid life insurance and disability insurance
• Retirement plans and paid time off
• Wellness program, education assistance, parental leave, and employee assistance programs

Pay

Competitive pay structure that rewards hard work and dedication, ensuring fair compensation for contributions.