Product Manager

Essential Duties & Responsibilities

• Lead implementation of all strategic marketing initiatives for the Advanced Wound Care portfolio of products
• Establish a highly differentiated portfolio of products with brands that contain clear brand identity/presence, positioning and value propositions
• Develop and implement creative & impactful marketing campaigns for all brands in the portfolio that engage customers and differentiate from competitive products in the target market
• Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio to support successful market penetration and share gain
• Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns
• Lead execution of all product development, market research and pricing tactics
• Develop and implement innovative ways to connect with target audiences (social media, etc.) & increase brand awareness and reach across multiple platforms
• Direct analytical data gathering and marketing/consumer testing of both current of future commercialization tactics
• Attend conferences, meetings, conventions, in order to stay current on market trends and new research

Qualifications

• Education: Bachelor's degree in marketing, communications, business administration or scientific discipline; MBA preferred
• Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title 3-5 years of portfolio brand management that included annual business planning development 1-3 years of sales experience preferred
• Extensive experience/knowledge in marketing products to Surgeons for use in the OR
• Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR
• Experience in new product development (market research, business case development, etc.)
• Personally responsible for launching 3-5 products during his/her career
• Proven dynamic leadership and project management skills
• Strategic, innovative and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
• Ability to travel up to 20% overnight