Product Manager

About the role

The Product Manager of Innovation will lead the development and execution of breakthrough product strategies, driving end-to-end lifecycle management from concept through launch across trailer product categories. This role blends user-centered design, market research, and technical collaboration to deliver innovative, scalable solutions that meet customer needs and business objectives. The ideal candidate is a strategic thinker and hands-on leader with a strong passion for innovation, cross-functional teamwork, and driving measurable impact.

Responsibilities

• Define and drive the innovation product vision across trailer product categories; collaborate with leadership to align vision with business strategy
• Lead full product lifecycle management—from concept through launch—for innovative product lines, ensuring alignment with company objectives
• Advocate for user-centric design; integrate customer feedback and usability principles into the product development process
• Develop and manage innovation product roadmaps, coordinating with cross-functional teams to meet milestones and deliverables
• Conduct market research and competitive analysis to identify trends, unmet needs, and white space opportunities for innovation
• Define product requirements and collaborate closely with Product Engineering and Manufacturing teams to ensure timely and high-quality execution
• Establish KPIs and performance metrics to measure the success of new products and ensure accountability across innovation initiatives
• Collaborate on pricing strategy and positioning for innovative products to maximize market impact and profitability
• Champion a culture of innovation across the organization by promoting experimentation, ideation workshops, and design thinking practices

Qualifications

• Bachelor's degree in marketing or a technical field (e.g., Engineering, Product Design, or related discipline) from an accredited institution
• Minimum 5 years of product management experience, ideally with a focus on innovation or new product development
• Demonstrated ability to convert innovations into scalable business solutions across multiple brands or channels
• Comfortable working hands-on with products; willing to engage with dealers, end users, and internal teams to discover pain points and needs
• Excellent written and verbal communication skills; able to present complex concepts in a clear, compelling manner
• Passionate about innovation; demonstrates creative problem-solving and outside-the-box thinking
• Strong strategic mindset with ability to balance short-term wins with long-term product vision
• Experience developing business cases and product pitches for leadership, leveraging customer insights and market data
• Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing
• Proven track record of launching successful new products in a competitive market landscape

Location

Addison, Texas

Reports to

Sr. Director of Product Development and Channel Marketing

Travel

Up to 50%