Product Manager

About the role

Responsible for activities of designated products for the Pedestal PRO brand. A Product Manager will manage the product lifecycle of the Pedestal PRO product lines and categories as assigned.

Responsibilities

• Successfully manage the Pedestal PRO product category, as assigned; continuous analysis of product category performance throughout each product’s lifecycle.
• Required deliverables: category and product performance analysis, gap analysis, product retirement analysis, SWOT analysis, and PEST analysis.
• Develop market requirement documents, product proposals, and financial business cases for all new product development projects to ensure design, features, markets, and profitability align with the organization’s business strategy.
• Develop product category strategy, product roadmaps and product generation plans.
• Identify and recommend new business opportunities and product feature requirements.
• Regularly perform pricing and competitive analysis by customer channel and recommend strategies to improve market position, quality and costs.
• Generate forecasts for revenue, unit volumes and profit for assigned products.
• Conduct tracking against goals and suggest strategic adjustments when needed to achieve goals.
• Maintain current knowledge of all major competitive products, market and product trends; regularly communicate this information to all levels of management as required.
• Develop strategic marketing plans for new products in coordination with sales, marketing, engineering and operations; includes product definitions, pricing, positioning and channel strategies, and KPI’s for measuring results.
• Develop product training programs in coordination with sales, marketing and training group.
• Be the product expert to assist customers with technical information about products; assess customer needs and recommend appropriate solutions.
• Manage all new product beta and functional field testing (FFT’s); includes assisting in identifying potential test sites, coordination with engineering of field installations, and monitoring of product test sites and results.
• Responsible for keeping product line up to date with all code and