Product Manager, Asphalt Paver
SANY America · Peachtree City, GA · 1 wk ago
MarketingFull-time
Key Responsibilities
- Own the product definition and roadmap for asphalt pavers in North America — define market requirements, write product specifications, and drive adoption through SANY's global product development process.
- Conduct ongoing competitive benchmarking, competitor's pricing, features, dealer positioning, and customer perception.
- Monitor market trends, customer feedback, and emerging requirements across highway, municipal, and commercial paving segments.
- Develop and deliver product training programs for SANY's North American dealer network.
- Create sales tools, product collateral, and technical documentation that help dealers position and sell SANY pavers effectively.
- Support dealers during key sales opportunities — customer demos, spec-in processes, and major project pursuits.
- Work with the sales team to develop channel strategy for asphalt pavers, identifying dealer gaps, target geographies, and priority customer segments.
- Support the launch of new paver models in North America, coordinating across product, service, and marketing teams.
- Represent SANY in industry events, trade shows, and customer meetings.
Required Qualifications
- 5+ years of experience in the asphalt paving industry in a product management, product marketing, applications engineering, or dealer support role.
- Deep familiarity with asphalt paver products, machine operation principles, key specifications, and how contractors evaluate and select equipment.
- Strong understanding of the North American paving contractor market, how projects are won, how equipment decisions are made, and who the key players are in the industry.
- Excellent communication skills — able to present to customers, dealers, and senior leadership with equal confidence.
- Willingness to travel as needed, including visits to SANY's headquarters and R&D facilities in China; expected to be present at SANY America's Peachtree City, GA office every two months.
Preferred Qualifications
- Background in both highway/DOT paving and commercial/municipal paving segment.
- OEM experience within asphalt paving or road construction equipment.
- Experience supporting dealer networks and global product platforms.
- Experience working with an international OEM entering or expanding in the North American market.
Skills & Competencies
- Strategic product planning and execution.
- Strong project and program management skills.
- Customer-focused mindset with the ability to translate needs into product features.
- Innovative thinking and continuous improvement orientation.
- Leadership skills with the ability to influence without direct authority.
- Financial and commercial acumen related to pricing, margins, and lifecycle profitability.