Product Manager (1154545)
About the role
Located in Traverse City, Michigan (on-site). Job Type: Direct Hire, Full Time. We are a fast-growing food and beverage consumer products company based in northern Michigan. We develop and distribute a portfolio of products, and retail merchandise through a growing national distribution network. Our commitment to innovation, quality, and customer experience drives everything we do. The Product Manager is responsible for leading cross-functional coordination and execution of new product development from concept approval through launch. This role serves as the central point of alignment between R&D, Marketing, and Operations to ensure that new products and retail merchandise are designed, packaged, positioned, and operationally ready for successful release. This position ensures that once a product concept and recipe are finalized, all downstream activities are executed efficiently, on time, and in alignment with brand, operational, and commercial goals.
Responsibilities
- Cross-Functional Product Coordination: Serve as the primary liaison between R&D, Marketing, and Operations for all new product initiatives; lead cross-departmental timelines, meetings, and communication to ensure alignment and accountability; translate finalized R&D outputs (e.g., recipes, formulations, specifications) into executable operational and marketing plans.
- Product Design & Packaging Development: Coordinate the design and development of new product packaging, including bottles, cans, closures, labels, cartons, and secondary packaging; retail and point-of-sale packaging; manage vendor coordination for packaging components, samples, and approvals; ensure packaging meets regulatory, operational, and brand standards; manage the full active product portfolio, including product