Jobs · Marketing · Kentucky

Product Line Manager - Franklin, KY

Geoquest USA · Franklin, KY · 3 wk ago
MarketingFull-time

Responsibilities

  • Leads product development, strategy, and redesign from concept through development and manufacturing to market launch.
  • Develops products by identifying potential products, conducting market research, generating product requirements, developing marketing strategies, and determining specifications, production timetables, pricing, and time-integrated plans for product introduction.
  • Determines customers’ needs and desires by specifying the research needed to obtain market information.
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product changes.
  • Affords source data for product line communications by defining product marketing communication objectives.
  • Obtains product market share by working with VP, Sales to develop product sales strategies.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, and answering questions and requests.
  • Brings new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with engineering and manufacturing.
  • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
  • Determines product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
  • Works with marketing and sales departments to ensure product success and market growth.
  • Identifies and manages new and existing product partnerships.
  • Liaison to Universities to expand knowledge, develop innovations and participate in research.
  • Presents White Papers as part of marketing, industry visibility and technical development.
  • Recruits, trains, and manages product team by planning, monitoring, and appraising job results.

Qualifications

  • Bachelor’s degree in business, industrial engineering, or a field tied to the product’s sector (tech, finance, etc.) required, master’s in engineering or MBA a plus.
  • 2-3 years relevant work experience, including project management experience.
  • Prior management experience a plus.
  • Certified Product Manager (CPM) or New Product Development (NPD) Professional Certification a plus.
  • Experience using Agile/Scrum methodology and/or workflow management tools.
  • Subject Matter Expert (SME) in product innovation and development track record.
  • Project management skills.
  • Customer focus.
  • Budgeting and purchasing.
  • Understanding of the marketplace.
  • Technical and manufacturing know how.
  • Leadership and team management.
  • Data analytics and metrics management skills.
  • Critical thinking and problem-solving skills.
  • Attention to detail.
  • Strong communication, presentation and public speaking skills.
  • Organizational, planning and documentation skills.
  • Ability to work on multiple projects in various stages simultaneously.
  • Experience drafting Product and Market requirement documents.
  • Familiarity with Agile work management and/or the ability to effectively communicate complex processes within and across teams.
  • Experience using computer aided design (CAD) platforms.
  • Experience using System Applications and Products (SAP) software.

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