Product Line Manager - Franklin, KY
Geoquest USA · Franklin, KY · 3 wk ago
MarketingFull-time
Responsibilities
- Leads product development, strategy, and redesign from concept through development and manufacturing to market launch.
- Develops products by identifying potential products, conducting market research, generating product requirements, developing marketing strategies, and determining specifications, production timetables, pricing, and time-integrated plans for product introduction.
- Determines customers’ needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product changes.
- Affords source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with VP, Sales to develop product sales strategies.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, and answering questions and requests.
- Brings new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
- Works with marketing and sales departments to ensure product success and market growth.
- Identifies and manages new and existing product partnerships.
- Liaison to Universities to expand knowledge, develop innovations and participate in research.
- Presents White Papers as part of marketing, industry visibility and technical development.
- Recruits, trains, and manages product team by planning, monitoring, and appraising job results.
Qualifications
- Bachelor’s degree in business, industrial engineering, or a field tied to the product’s sector (tech, finance, etc.) required, master’s in engineering or MBA a plus.
- 2-3 years relevant work experience, including project management experience.
- Prior management experience a plus.
- Certified Product Manager (CPM) or New Product Development (NPD) Professional Certification a plus.
- Experience using Agile/Scrum methodology and/or workflow management tools.
- Subject Matter Expert (SME) in product innovation and development track record.
- Project management skills.
- Customer focus.
- Budgeting and purchasing.
- Understanding of the marketplace.
- Technical and manufacturing know how.
- Leadership and team management.
- Data analytics and metrics management skills.
- Critical thinking and problem-solving skills.
- Attention to detail.
- Strong communication, presentation and public speaking skills.
- Organizational, planning and documentation skills.
- Ability to work on multiple projects in various stages simultaneously.
- Experience drafting Product and Market requirement documents.
- Familiarity with Agile work management and/or the ability to effectively communicate complex processes within and across teams.
- Experience using computer aided design (CAD) platforms.
- Experience using System Applications and Products (SAP) software.