Product Lead, Minor Feed Safety

About the role

Our team is under the umbrella of TikTok Safety Product function, and we strive to build age-appropriate product experiences for teen users in TikTok. The team owns teen-focused product strategy and partners closely with Safety, Policy, and Machine Learning to ensure a safe, compliant, and engaging experience for younger audiences. We develop teen-specific features, optimize content recommendations and privacy defaults, and support global regulations related to youth safety.

Responsibilities

• Own the end-to-end product strategy for TikTok's Minor Feed safety. Define the mid-to-long-term product roadmap, establish core content safety metrics (e.g., harmful content density, Minor CGUR), and ensure product iterations are tightly aligned with the company's long-term strategy on minor safety.
• Leverage content understanding models and recommendation algorithms to build a multi-dimensional safety defense system (content, account, etc.), effectively reducing the miss rate of high-risk content for minors and fundamentally lowering the recommendation density of inappropriate content.
• Lead the productization of LLM-based moderation capabilities in the Minor Feed context. Collaborate with algorithm and engineering teams to significantly improve the speed, effectiveness, and stability of safety policy execution.
• Drive the product planning and iteration of algorithm-controlled consumer-facing features to meet user and regulatory expectations, and continuously strengthen external trust in the platform's content recommendation mechanisms.
• Build and grow a professional safety strategy product team; establish and institutionalize methodologies and talent pipelines for minor content governance.

Qualifications

Minimum Qualification(s):

• Proven years of experience in strategy/product roles.
• Strong ability to think in systems and build scalable frameworks — able to move beyond point solutions and design strategies at the architecture level.
• Proven team management and talent development experience; ability to lead cross-functionally and drive results with partners in complex, matrixed organizations.
• Highly self-driven with strong ownership; able to cut through ambiguity, proactively identify systemic issues, and push for resolution.
• Able to operate effectively in English as a working language.

Preferred Qualification(s):

• Experience in content recommendation, content safety, or ecosystem governance.

Pay

The base salary range for this position in the selected city is $228,000 - $462,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.