Product Launches & Sales Enablement Lead, North America

About the role

We’re looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non-insurance verticals.

Responsibilities

• GTM Launch Planning & Execution: Own end-to-end GTM plans for all North America product, solution, and major feature launches—from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
• Sales Enablement & Readiness: Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards
• Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences
• Customer & Partner Communications: Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
• Post-Launch Measurement: Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
• Non-Insurance Vertical Ownership: Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions

Requirements

• 8–12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing
• Experience in enterprise software, SaaS, and/or Insurtech strongly preferred
• Proven success leading full-cycle product launches that drive pipeline and support sales acceleration
• Experience partnering closely with Sales Enablement and Product Marketing teams
• Bachelor’s degree required; MBA preferred