Product Experience Analytics Lead

Job Summary

The NBA’s Direct-to-Consumer (DTC) team is responsible for delivering the NBA experience to fans everywhere through best-in-class digital products, including NBA League Pass, NBA ID, and the NBA App. The team drives innovation across product, content, and distribution to deepen fan engagement, grow audiences, and power the league’s global digital business.

Major Responsibilities

• Strategic Analytics & Business Leadership
  Serve as the primary analytics leader and strategic advisor to Product, Content, and App leadership.
  Define and drive the analytics vision, roadmap, and operating model for product and content experiences.
  Translate complex behavioral and business data into clear strategic recommendations that influence senior leadership decisions.
  Partner with executive stakeholders to align analytics priorities with company-wide growth and engagement goals.

• Product & Content Experience Measurement & Analytics
  Own the measurement strategy for fan journeys once they land in the product ecosystem from onboarding through engagement and retention.
  Partner with Product and Engineering to define instrumentation requirements, ensuring data is collected safely and accurately, and embedding analytics best practices into the development cycle.
  Learn and evolve the data taxonomy, tracking, and tagging framework, translating business questions into scalable measurement decisions.
  Identify opportunities to improve product and content performance through advanced behavioral analysis and segmentation.
  Partner with Product and Content teams to inform roadmap prioritization and feature development.

• Business Intelligence & Data Strategy
  Lead the development of scalable business intelligence frameworks, including KPI design, executive dashboards, and self-serve analytics capabilities.
  Define and standardize core metrics and data definitions across product and content teams.
  Partner with Data Engineering and BI teams to ensure robust data architecture, instrumentation, and governance.
  Drive adoption of BI tools and data products across the organization, enabling data-driven decision-making at scale.

• Hands-On Analysis & Technical Execution
  Conduct and oversee deep, hands-on analysis using SQL and complementary tools to explore user behavior, diagnose performance issues, and uncover opportunities.
  Work directly with large-scale behavioral datasets (e.g., clickstream, video consumption, subscription data) to generate insights.
  Collaborate with advanced insights and data science teams on predictive modeling, segmentation, and personalization initiatives.

• Experimentation & Optimization Leadership
  Define and evolve the experimentation strategy across product and content experiences.
  Lead hypothesis development, prioritization frameworks, and test design in partnership with cross-functional teams.
  Ensure experimentation insights are translated into measurable business impact and scaled learnings.

• Cross-Functional Impact & Leadership
  Act as a unifying force across analytics functions, ensuring consistency, rigor, and alignment.
  Provide technical and strategic leadership to shared analytics resources, including embedded analysts and external partners.
  Mentor and elevate junior analysts through guidance, code reviews, and project leadership.
  Establish best practices for analytics workflows, documentation, and knowledge sharing.

Required Education/Professional Experience

• 10+ years of experience in product analytics, data science, business intelligence, or related fields.
• Proven track record of operating as a senior IC or analytics leader influencing product and business strategy.
• Experience in digital products, media, streaming, or subscription-based businesses strongly preferred.
• Demonstrated success in building and scaling analytics frameworks and BI capabilities within complex organizations.
• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.

Required Skills/Knowledge

• Proven ability to influence product strategy and decision-making through data-driven insights.
• Advanced proficiency in SQL and experience working with large-scale behavioral datasets.
• Strong expertise in business intelligence, dashboarding, and data visualization tools (Tableau, Power BI, Looker, etc.).
• Deep understanding of product analytics, user behavior, and lifecycle metrics.
• Experience working in a cloud-based data warehouse environment (Azure, Snowflake, BigQuery, etc.).
• Strong experience with experimentation frameworks and A/B testing methodologies.
• Familiarity with digital analytics tools (e.g., Amplitude, Adobe Analytics) and modern data platforms (e.g., Snowflake, Databricks).
• Experience with Python or R is a plus.
• Operates with director-level autonomy and accountability.
• Influences VP- and SVP-level stakeholders on strategic decisions.
• Drives measurable business impact across engagement, retention, and revenue.
• Sets the standard for analytical rigor and excellence across the organization.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.