Product Executive

Key Responsibilities

• Aid in developing and executing marketing plans for existing and new products in the Companion Animal segment.
• Monitor product performance, analyze market data, and provide inputs for portfolio optimization.
• Support in managing product life cycle, packaging, and branding initiatives.
• Conduct competitor analysis and gather market intelligence to identify opportunities and threats.
• Analyze sales data and prepare product performance reports for management review.
• Develop promotional materials, product literature, and digital content in collaboration with agencies.
• Plan and execute brand campaigns, conferences, CMEs, and customer engagement activities.
• Ensure alignment of all communication with corporate brand guidelines.
• Provide product training and updates to sales teams and field staff.
• Collaborate with the sales team to track implementation of marketing strategies at the ground level.
• Act as a bridge between sales and marketing for product-related queries and requirements.
• Coordinate with regulatory affairs for product documentation, label approvals, and compliance requirements.
• Ensure adherence to internal SOPs, industry standards, and ethical practices.

Qualifications & Experience

• Graduate/Postgraduate in Veterinary Science, Animal Science, Pharmacy, or Life Sciences.
• MBA/PGDM in Marketing preferred.
• 1–3 years of experience in Product Management/Marketing (preferably in Animal Healthcare/Pharma/FMCG).
• Fresh graduates with strong academic background and passion for Companion Animal business may also be considered.