Jobs · Marketing · Idaho

Product Development Manager I/II

Blue Cross of Idaho · Meridian, ID · 4 wk ago
Marketing$78k–$117k/yrFull-time

About the role

The Product Development Manager II is responsible for designing and developing products across various lines of business, including those offered through vendor solutions. This role involves identifying and developing new product value propositions and strategies to enhance the existing product portfolio and maintain the company's market leadership in health insurance products.

Responsibilities

  • Develop and implement a multi-year product development roadmap and strategy for assigned products.
  • Ensure strategy and value proposition creation meets performance goals and are delivered within established timelines and budget.
  • Create and formulate business plans, including market and competitive analysis, need identification, desired business position, return on investment, feasibility, product specifications, go-to market strategy, etc., with support from P&L Leader.
  • Discover, develop, and evaluate new product ideas, enhancements to existing products, or strategic product extensions, and translate research discoveries into usable and marketable products.
  • Identify and review market competitive analysis and assess the effectiveness of new and existing products.
  • Collaborate with business partners and key stakeholders to identify and respond to market needs and develop membership forecasting and pricing strategies for new products, services, and benefit enhancements.
  • Lead product development opportunities for both internal departments and external resources to ensure market-winning products with accurate operational requirements.
  • Ensure products meet regulatory requirements and manage and oversee the regulatory filings of products.
  • Identify and manage the lifecycle management process from ideation to product launch to product discontinuance, ensuring execution aligns with the project plan and addresses performance goals for assigned markets.
  • Perform other duties and responsibilities as assigned.

Requirements

  • Level I Experience: 2 years of product development, implementation, lifecycle management, project management, or related health industry experience.
  • Education: Bachelor’s Degree in Marketing, Business, or related field; or equivalent work experience (Two years of relevant work experience is equivalent to one-year of college).
  • Level II Experience: 4 years of product development, implementation, lifecycle management, project management, or related health industry experience.
  • Education: Bachelor’s Degree in Marketing, Business, or related field; or equivalent work experience (Two years of relevant work experience is equivalent to one-year of college).

Qualifications

  • Experience in product development, implementation, lifecycle management, project management, or related health industry experience.
  • Education: Bachelor’s Degree in Marketing, Business, or related field; or equivalent work experience (Two years of relevant work experience is equivalent to one-year of college).

Skills

  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects simultaneously.
  • Knowledge of health insurance products and regulations.

Benefits

  • Paid time off
  • Paid holidays
  • Community service and self-care days
  • Medical/dental/vision/pharmacy insurance
  • 401(k) matching and non-contributory plan
  • Life insurance
  • Short and long term disability
  • Education reimbursement
  • Employee Assistance Plan (EAP)
  • Adoption assistance program
  • Paid family leave program

Pay

A good faith estimate of the current pay range for the level I is $78,064 - $117,095 and for the level II is $96,183 - $144,275. The position is eligible for an annual incentive bonus (variable depending on company and employee performance).

Schedule

This is an on-site position with a hybrid option following training.

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