Product Designer, Instagram Cross-Meta Growth

Responsibilities

• Partner directly with leads to develop strategy for the Area, make decisions, and communicate directly with Instagram leadership
• Lead the development and expansion of Instagram design/user experience principles, patterns, and guidelines that will apply broadly across all of Meta
• Innovate, influence, and collaborate to create holistic solutions that support cross-app growth on Instagram
• Build bridges across Instagram, Meta and 0-1 efforts that drive top-level outcomes
• Communicate principles and decisions directly with Instagram leadership

Requirements

• 12+ years of experience designing and shipping consumer-facing design systems or products at company-wide scale, leading end-to-end design within large-scale, highly ambiguous domains
• Experience defining and driving design strategy and roadmap across multiple product areas, with demonstrated impact on organizational milestones and goals
• Interaction and visual design expertise including typography, layout, color, iconography, and mobile and desktop UI, with a track record of evolving complex visual, interaction and motion systems and raising quality standards across teams
• Experience prototyping complex product visions using appropriate tools, including AI-integrated prototypes, to influence product strategy and executive decision-making
• Experience communicating design strategy and decisions to executive and cross-functional stakeholders, driving alignment across large organizations

Qualifications

• Minimum Qualifications
• Experience defining and driving design strategy and roadmap across multiple product areas, with demonstrated impact on organizational milestones and goals
• Interaction and visual design expertise including typography, layout, color, iconography, and mobile and desktop UI, with a track record of evolving complex visual, interaction and motion systems and raising quality standards across teams
• Experience prototyping complex product visions using appropriate tools, including AI-integrated prototypes, to influence product strategy and executive decision-making
• Experience communicating design strategy and decisions to executive and cross-functional stakeholders, driving alignment across large organizations

Preferred Qualifications

• Experience developing, shipping, and evolving design systems across multiple form factors; and ensuring adoption across multiple product teams or organizations
• Demonstrated ability to identify emerging technologies and enable their effective integration into design practice across a large team or organization
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building and iterating on AI-powered product experiences, including prototyping with live AI models and shaping model behavior through prompt engineering and feedback loops
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Track record of redesigning design workflows using AI tools to deliver measurable efficiency gains and quality improvements at organizational scale

Pay

$201,000/year to $278,000/year + bonus + equity + benefits