Brand Designer, Strategic Initiatives - Instagram Brand Studio
Sarafu · New York, NY · 1 wk ago
Information Technology$149k–$209k/yrFull-time
Responsibilities
- Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations
- Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
- Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs
- Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly
- Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders
- Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view
- Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms
- Provide direction and mentorship to designers across the organization, raising the bar for craft
Requirements
- Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
- Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
- Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along
- Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
- 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
- Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
Qualifications
- Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
- Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
- Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along
- Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
- 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
- Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
Skills
- Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
- Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
- Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along
- Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
- 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
- Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
Benefits
- Compensation: $149,000/year to $209,000/year + bonus + equity + benefits
- Meta offers benefits.
- Learn more about benefits at Meta.
Pay
$149,000/year to $209,000/year + bonus + equity + benefits
Schedule
N/A
Application Instructions
N/A