Brand Designer, Iconography & Illustration - Instagram Brand Studio

Responsibilities

• Lead and maintain Instagram's iconography system — developing new icons, refreshing existing ones, and ensuring consistency across the full library
• Drive Instagram's Illustration and Iconography Intake program — fielding requests from cross-functional partners, prioritizing work, and delivering high-quality assets on schedule
• Define and evolve icon and illustration style guidelines, ensuring they align with Instagram's broader brand identity system
• Concept, iterate, polish, and deliver final icon and illustration assets in production-ready formats (Figma, SVG, Adobe Illustrator — live-stroke and expanded versions)
• Partner with product design and engineering teams to ship icons and illustrations in the product, ensuring assets work at all sizes and contexts
• Present design rationale and system-level decisions to stakeholders, building alignment and defending craft standards
• Identify opportunities to innovate on the icon/illustration system — improving efficiency, introducing new styles, or leveraging AI to accelerate production
• Provide art direction and mentorship to other illustrators and designers contributing to the icon system

Qualifications

• 8+ years of experience in iconography, illustration, or visual design with a focus on systematic icon/illustration programs
• A portfolio showcasing high-quality icon systems, illustration work, and brand visual assets — demonstrating both systematic thinking and individual craft quality
• Proficiency in Adobe Illustrator, Figma, and vector-based design workflows
• Experience defining and scaling icon or illustration systems across large product ecosystems with multiple surfaces
• Strong understanding of designing for constrained, space-limited product environments across platforms (iOS, Android, web)
• Demonstrated ability to work independently, manage multiple concurrent requests, and deliver production-ready assets with clean file organization
• Experience presenting work clearly to stakeholders, inviting feedback, and iterating efficiently