Brand Designer, Strategic Initiatives - Instagram Brand Studio

Responsibilities

• Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations
• Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
• Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs
• Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly
• Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders
• Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view
• Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms
• Provide direction and mentorship to designers across the organization, raising the bar for craft

Requirements

• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, and Cinema 4D)
• Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
• Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along
• Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
• 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
• Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
• A portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications

Qualifications

• Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with creative coding, prototyping, or AI-assisted design workflows
• Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
• Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Benefits

• $149,000/year to $209,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location
• Meta participates in the E-Verify program in certain locations, as required by law