Product Content and Communications Specialist

Key Responsibilities

• Create and execute product and brand messaging for launches, systems, and core Signature Solar differentiators
• Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
• Build and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answers
• Create and optimize product pages, landing pages, and supporting website content
• Identify content gaps across AI, product, and customer education and take ownership of filling them
• Create FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answers
• Create content that positions Signature Solar as the leading source for solar education, products, and system design
• Work with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and aligned
• Maintain organized content across internal and external channels, ensuring clarity and accessibility
• Develop and coordinate supporting content when needed to support messaging and content initiatives
• Measure content effectiveness and improve performance based on data and feedback

Qualifications

• 2–5 years of experience in content, product marketing, communications, or a related field
• Strong writing and editing skills with the ability to create clear, structured content
• Experience developing product, educational, or FAQ style content
• Ability to translate complex concepts into simple, clear explanations
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience creating or experimenting with structured content designed to answer questions or support AI generated responses
• Strong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface content
• Ability to think in terms of questions, answers, and content structure rather than traditional marketing assets
• Experience working with cross functional teams such as product, sales, or marketing
• Familiarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferred