Product Communications Manager [AQ-11346]

About the role

Aquent is partnering with a leading global technology company renowned for its innovative platforms that connect billions of people worldwide. This organization is at the forefront of digital communication and cultural trends, offering an exciting opportunity to shape public perception and drive engagement for groundbreaking features and initiatives. You will be instrumental in translating complex product updates into compelling narratives that resonate with diverse audiences, influencing culture and driving conversation on a global scale. This role places you at the heart of efforts to launch new features and programs, ensuring they capture the attention of media, creators, and the public.

Responsibilities

• Build and nurture strong relationships with media professionals, content creators, and social publishers.
• Drive earned media coverage for significant announcements and initiatives related to the company’s platforms.
• Craft compelling pitch angles, press narratives, and strategic outreach plans for new features and campaigns.
• Monitor coverage and results, rapidly adapting strategies for optimal impact.
• Support communication strategies for new product features, announcements, and proactive communications programs.
• Collaborate with communications teams to advance consumer and product-based priorities.
• Lead media relations efforts for various product launches, securing prominent placements across technology and consumer publications, emerging media platforms, and within creator networks.
• Identify and execute proactive storytelling initiatives beyond launch cycles, focusing on cultural trends, creator success stories, and trending platform content.
• Partner with product, marketing, and partnership teams to develop integrated press and social publisher strategies for go-to-market initiatives.
• Continuously cultivate and expand relationships with key reporters in consumer, technology, and specialized beat sectors, as well as emerging media platforms targeting specific demographics.

Requirements

• At least 4 years of professional experience in public relations, journalism, social media, or a parallel industry.
• Established relationships with media professionals covering consumer technology, youth culture, and social trends.
• Proven capability in generating media interest and managing campaigns for consumer-facing products.
• Demonstrated success in creative narrative development for next-generation outlets and various social platforms.
• History of effective cross-functional team collaboration.
• Exceptional writing skills applicable to press releases, blog entries, brand narratives, and social media content.

Qualifications

• Established media relationships with proof of outcomes.
• Demonstrated expertise in media pitching and story placement.
• Proven experience in product communications or launches, with skill in turning features and updates into press-worthy narratives.

Nice-to-Have Qualifications

• Experience from a PR agency (especially consumer/lifestyle focus) with fast-paced pitching experience.
• Strong trend and storytelling instincts, with the ability to frame features into compelling culture or trend stories.
• Familiarity with diverse media markets and existing local media networks.

Benefits

Aquent Talent offers eligible talent access to amazing benefits, including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.