Product/Brand Portfolio Manager

About the role

As the Portfolio Strategy Manager for Anti-infectives, you will develop and lead the marketing strategy for a variety of assets across the anti-infective portfolio, reporting to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives. This is a great opportunity for leadership as the main brand owner for one of our core anti-infective products, leading both HCP and DTC strategy in addition to overall go-to-market models. This is a strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise in an environment where there are a variety of products with synergies playing in an overlapping marketplace. You will be required to domestically travel up to 25%.

Responsibilities

• Owning strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Supporting launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry
• Driving external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximise our ambition
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Maintaining detailed understanding of disease and competitive marketplace
• Fostering an environment of innovation, inclusion, challenge, trust and development

Basic Requirements

• BS/BA with 4 years of marketing or relevant commercial experience
• Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
• Experience in pharmaceutical/life sciences industry
• Project management experience
• 25% travel required
• Experience of working in a matrix environment, cross functionally
• Experienced stakeholder management

Preferred Qualifications

• MBA Degree
• Minimum 2 years in US biopharmaceutical marketing
• Experience in US healthcare anti-infectives brand marketing
• Demonstrated interpersonal skills and ability to build effective working relationships
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving
• Experience with primary and secondary market research
• Demonstrated analytical skills with the ability to utilise market research to inform decision making
• Budget management experience
• Experience implementing projects within pharma including copy approval experience
• Experience managing external Agencies
• Experience in both HCP and DTC strategy

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategies
• Marketing Strategy Implementation
• Omnichannel Marketing
• Pharmaceutical Industry
• Project Management
• Scientific Literacy