Product Marketing Manager, Lifestyle

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

About the role

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth. This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.

Responsibilities

• Consumer Trends and Insights: Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.
• Heritage and Franchise Stewardship: Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling to an emerging generation of consumers.
• Lifestyle-Focused Product Positioning: Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.
• Go-to-Market Leadership: Drive seasonal GTM strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.
• Community Strategy: Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies that enhance authenticity, credibility, and cultural relevance within the outdoor lifestyle space.
• Cross-Functional Collaboration: Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.
• Campaign Guidance: Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.
• Performance Measurement: Evaluate consumer engagement, campaign effectiveness, category trends, and