Product/Brand Portfolio Manager
About The Role
GSK is seeking a Product/Brand Management Manager to develop and lead the marketing strategy for a variety of assets across the anti-infective portfolio. This role reports to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives and serves as the main brand owner for one of our core anti-infective products. You will shape strategy for key assets, own the marketing plan, and drive both HCP and DTC strategy, as well as overall go-to-market models. This role is strategically important as GSK re-enters the anti-infective market, establishing a broad franchise in a competitive and overlapping marketplace. Domestic travel is required at 25%.
By 2031, GSK aims to deliver £40 billion in annual sales, leveraging innovation in vaccines, specialty medicines, and general medicines to positively impact the health of billions globally. Our Ahead Together strategy focuses on early intervention to prevent and alter the course of disease.
Responsibilities
- Own strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio.
- Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging, and content plans; integrated, cross-channel promotional mix.
- Support launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
- Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market products differently and maximize ambition.
- Set direction and ensure strategic alignment across functional stakeholder groups.
- Maintain a detailed understanding of disease and competitive marketplace.
- Foster an environment of innovation, inclusion, challenge, trust, and development.
Requirements
- BS/BA with 4 years of marketing or relevant commercial experience.
- Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC).
- Experience in the pharmaceutical/life sciences industry.
- Project management experience.
- 25% domestic travel required.
- Experience working in a matrix environment, cross-functionally.
- Experienced stakeholder management.
Preferred Qualifications
- MBA Degree.
- Minimum 2 years in US biopharmaceutical marketing.
- Experience in US healthcare anti-infectives brand marketing.
- Demonstrated interpersonal skills and ability to build effective working relationships.
- Demonstrated leadership, proven decision-making, strategic thinking, and problem-solving.
- Experience with primary and secondary market research.
- Demonstrated analytical skills with the ability to utilize market research to inform decision-making.
- Budget management experience.
- Experience implementing projects within pharma, including copy approval experience.
- Experience managing external agencies.
- Experience in both HCP and DTC strategy.
Skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategies
- Marketing Strategy Implementation
- Omnichannel Marketing
- Pharmaceutical Industry
- Project Management
- Scientific Literacy
Benefits
Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade through innovation in specialty medicines and vaccines. Our focus areas include respiratory, immunology and inflammation, oncology, HIV, and infectious diseases. We are committed to creating an environment where our people can thrive and focus on what matters most.