Product and Growth Marketing Manager

Responsibilities

• Product Marketing & Subscriber Growth
  • Develop and execute go-to-market strategies for RestaurantOwner.com products, services, and enhancements.
  • Define positioning, messaging, value propositions, and competitive differentiation.
  • Partner with Product Management to drive product launches, adoption, engagement, and retention.
  • Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives.
• Lifecycle Marketing & Optimization
  • Lead marketing support for onboarding, engagement, retention, renewal, and win-back programs.
  • Develop and optimize automated customer journeys across digital channels.
  • Maintain key performance metrics including acquisition, conversion, retention, churn, and customer lifetime value to identify growth opportunities.
  • Use customer research, feedback, and insights to improve growth and customer experience.
  • Partner with Product Management to execute integrated, cross-channel marketing campaigns for product, program, or service launches.
• Partner Solutions Portfolio (30%)
  • Lead marketing support for Healthcare HQ and strategic partner products, including UnitedHealthcare, Teladoc, Optum Perks, HealthMarkets, and future partner programs.
  • Develop and execute integrated marketing campaigns, co-branded materials, content, webinars, and promotional assets.
  • Create marketing playbooks and co-marketing resources for State Restaurant Associations and strategic partners.
  • Monitor campaign performance and identify opportunities to increase partner engagement, product adoption, and growth.
• Workforce Development Initiatives (20%)
  • Support marketing strategies and campaigns for workforce development programs, workshops, training events, and educational initiatives.
  • Aid in program positioning, marketing strategy, campaign planning, and promotional execution.
  • Develop communications, success stories, and promotional assets to increase awareness, participation, and program impact.
  • Collaborate with internal and external stakeholders to expand program reach, engagement, and adoption.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• Minimum of 5-10 years of experience in product marketing, growth marketing, lifecycle marketing, demand generation, subscription services, and/or product-led growth environments.
• Familiarity with the Education, Training, and Certification industry is highly desirable.
• Demonstrated experience growing a subscription, membership, SaaS, or recurring revenue business through customer acquisition, engagement, retention, and customer lifecycle strategies.
• Experience developing go-to-market plans and executing integrated, cross-channel marketing campaigns for product, program, or service launches.
• Strong understanding of customer lifecycle marketing, conversion optimization, retention, renewal, and customer growth strategies.
• Knowledge of the Hospitality and Restaurant industry is a plus.
• Familiarity with GA4, Pendo, Keap, MemberGate, Marketo, and other marketing automation and customer engagement platforms is highly desirable.
• Strong analytical skills with the ability to leverage data and insights to drive decision-making and optimize marketing performance.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Outstanding project management capabilities, with the ability to manage multiple cross-functional initiatives simultaneously.
• Hands-on capability to develop marketing assets, including presentations, product demos, eBooks, videos, customer communications, and event or webinar content.
• Creative problem solver who can generate innovative marketing ideas and effectively partner across teams to drive execution and business outcomes.
• Experience and confidence in presenting to internal and external audiences and influencing stakeholders across multiple functions.
• Proven ability to balance strategic thinking with hands-on execution in support of business growth objectives.
• Strong analytical, project management, and communication skills.

Benefits

• Comprehensive benefits package including outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, a matching 401(k) plan, corporate discounts and memberships, learning and tuition assistance, and more.