Growth Product Marketing Manager

About The Role

We’re hiring a Growth Product Marketing Manager to help drive growth across key parts of Chime’s member funnel. In this role, you’ll partner closely with Product, Engineering, Analytics, and Lifecycle teams to identify opportunities, execute experiments, and improve the member experience from acquisition through activation.

Growth Marketing Managers at Chime combine strong marketing fundamentals with a data-driven mindset. You’ll use research, experimentation, and performance insights to help optimize growth initiatives, improve conversion, and contribute to business goals.

This role is ideal for someone who enjoys solving problems, learning through experimentation, and making a measurable impact on member growth. The base salary offered for this role and level of experience will begin at $131,000.00 and up to $181,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits.

Responsibilities

• Partner with Product, Engineering, Analytics, and Lifecycle teams to drive growth initiatives across acquisition, conversion, activation, and early retention.
• Analyze funnel performance, customer behavior, and experiment results to identify opportunities that improve member growth and business outcomes.
• Develop, launch, and measure experiments across marketing, onboarding, and product experiences, using data and insights to inform future optimization efforts.
• Create and optimize messaging, offers, and member experiences across owned and paid channels to improve performance and engagement.
• Partner with Lifecycle teams to deliver cohesive member journeys from acquisition through onboarding and early retention.
• Communicate results, insights, and recommendations to stakeholders, helping teams make informed decisions and prioritize growth opportunities.

Requirements

• 4–6+ years of experience in growth marketing, product marketing, performance marketing, lifecycle marketing, or a related role.
• Experience developing and executing growth strategies, experiments, or campaigns that drove measurable improvements in acquisition, conversion, activation, retention, or engagement.
• Strong product marketing fundamentals, including customer research, positioning, messaging, and go-to-market planning.
• Experience partnering closely with Product, Engineering, Design, Analytics, and Lifecycle teams to launch and optimize member experiences.
• Strong analytical skills and experience using data to identify opportunities, evaluate performance, and make recommendations.
• Ability to translate customer insights and business objectives into compelling messaging, offers, and user experiences.
• Strong communication and stakeholder management skills, with the ability to influence decisions and drive alignment across cross-functional teams.

Qualifications

• Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven track record of success in driving growth and improving member experiences.
• Experience with CRM systems and analytics tools such as Google Analytics, Mixpanel, or similar.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Skills

• Data analysis and interpretation.
• Experimentation and A/B testing.
• Customer journey mapping.
• Content creation and optimization.
• Stakeholder management and collaboration.

Benefits

• Competitive salary based on experience.
• 401(k) match.
• Medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days.
• Annual wellness stipend.
• Up to 24 weeks of paid parental leave.
• Access to Maven, a family planning tool.
• In-person and virtual events to connect with fellow Chimers.
• Chime Days, bonus company-wide paid days off.

Pay

The base salary offered for this role and level of experience will begin at $131,000.00 and up to $181,000.00.

Schedule

Full-time employees are eligible for a flexible schedule, including four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.