Product and Design Lead, Canopie (Remote)

About the role

Aeroflow Health is seeking a Product and Design Lead to own Canopie's patient and member-facing product end-to-end. Canopie is a specialized business unit within Aeroflow Health focused on maternal and perinatal health.

Responsibilities

• Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions.
• Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume.
• Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned.
• Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite.
• Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions.
• Own the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website).
• Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes.
• Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA.
• Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement.
• Write and maintain user stories, ensuring each captures the user need, context, and definition of done.
• Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.

Requirements

• 6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions - not just executing someone else’s.
• Strong product-design portfolio demonstrating that ownership in practice - complex digital products across mobile and responsive web, taken from concept to shipped - ideally in a startup or small team environment.
• Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows.
• Exceptional visual design skills–typography, color, layout, iconography–with a clear and distinctive aesthetic sensibility building upon and elevating Canopie’s existing design framework.
• Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards.
• Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations.
• Proficiency in Figma, including component libraries, auto-layout, and design system management.
• Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions.
• Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations.
• Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar.

Qualifications

• Highly motivated, talented individuals who bring both craft and conviction to their work.
• Owns outcomes, not just output - takes responsibility for whether engagement, retention, and clinical services and monitoring actually move - not just whether features ship.
• Has the judgement to prioritize under pressure and the spine to say no to good ideas in service of the most important ones.
• Moves quickly and independently: takes initiative, makes decisions, and asks for input strategically rather than waiting for direction.
• Buys into the mission and the chance to build something that meaningfully improves health outcomes.