Private Duty Community Liaison/Marketer

About the role

The Community Liaison is a field-based role responsible for growing billable caregiving hours by building and maintaining relationships with referral sources — hospital discharge planners, physicians, skilled nursing and assisted living facilities, case managers, and community organizations. This person spends the majority of their week in person, not behind a desk, generating a steady, reliable pipeline of new client admissions and increased billable hours.

Responsibilities

• Conduct in-person visits to referral sources on a weekly, recurring basis, building relationships that translate into consistent referral flow.
• Identify and cultivate new referral partnerships with healthcare-related referral sources like hospitals, physician practices, senior living communities, home health agencies, and hospices.
• Identify and cultivate new referral partnerships with legal and finance referral sources like estate & trust attorneys, long-term care fiduciaries, wealth managers, and financial planners.
• Identify and cultivate new referral partnerships with community referral sources like churches, Chambers of Commerce, Alzheimer’s Association, ALS Associations, and Parkinson’s Associations.
• Represent the agency at community events, health fairs, and lunch-and-learns to build brand awareness.
• Provide training and education to referral sources on the general value of private duty care and the specific value our agency brings to customers and referral sources.
• Track all referral source contacts, visit cadence, and outcomes in the agency's referral/visit log.
• Partner with care coordinator & scheduler to ensure referrals convert quickly and reliably into billable hours, protecting the agency's reputation with referral sources.
• Report on visit activity, new leads, and pipeline status to both one-on-one with supervisor and in weekly team meetings.
• Attend and participate in one-on-one meetings, weekly team meetings, and monthly staff meetings.
• Exhibit excellent customer service, decision-making, and problem-solving skills within departmental parameters.
• Effectively prioritize and coordinate job tasks for maximum productivity.
• Perform additional tasks as assigned by supervisor or Administrator.

Requirements

• Bachelor’s degree in business, marketing, or communications preferred, or a combination of education and experience.
• Two years of experience in sales/marketing and referral development; health care facility or medical-related sales experience highly desirable.
• Demonstrated superior sales, communication, and customer service skills.
• Positive & joyful attitude.
• Good computer skills.
• Reliable transportation, current driver license, and current auto insurance.

Physical and sensory requirements

• Ability to read, write, and converse in English.
• Ability to communicate with staff, residents, families, vendors, support agencies, and others.
• Ability to remain calm and composed under stress.
• Bending, lifting, grasping, fine hand/eye coordination, pushing/pulling, prolonged sitting/standing.
• Ability to respond to auditory stimulation.
• Quantitative/mathematical ability (addition, subtraction, multiplication, division, standard measurements).
• Ability to evaluate/interpret information and make independent judgments/decisions within job position parameters.

Exempt position.