Principal Visual Designer

About the role

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Overview

LegalZoom’s Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you'll define and elevate the visual expression of the LegalZoom brand. You'll set the standard for visual craft by creating thoughtful, distinctive, customer-centered work and influencing creative direction across the organization, ensuring every touchpoint reflects a cohesive, high-quality design language.

Responsibilities

• Lead the visual direction and execution of high-impact design initiatives across LegalZoom's marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
• Design best-in-class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Evolve and expand LegalZoom's visual language, ensuring consistency while pushing the brand forward in meaningful ways.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
• Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
• Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
• Implement emerging technologies, AI-powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
• Present work confidently to cross-functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
• Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

Requirements

• 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
• An outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling skills with meticulous attention to detail.
• Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.
• Fluency in Figma and modern collaborative design workflows.
• Experience building and maintaining scalable design systems and visual frameworks.
• Strong communication and presentation skills with the ability to influence stakeholders across disciplines and organizational levels.
• A collaborative mindset and a proven ability to lead through influence rather than formal authority.
• Curiosity, strong creative instincts, and a desire to continually push the quality of both the work and the team's creative standards.

Qualifications

• Master’s degree in Graphic Design, Visual Arts, or related field (or equivalent combination of education and experience).
• Proven track record of delivering impactful design solutions that drive business results.
• Experience working in a fast-paced, agile environment with a focus on delivering high-quality, user-centric designs.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Strong understanding of design principles, including color theory, typography, and layout.
• Experience with design tools such as Adobe Creative Suite, Sketch, or Figma.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Passion for staying current with industry trends and continuously improving your design skills.

Skills

• Strong visual design skills, with a keen eye for aesthetics and user experience.
• Proficiency in design software such as Adobe Creative Suite, Sketch, or Figma.
• Experience with design systems and scalable visual frameworks.
• Ability to work collaboratively with cross-functional teams.
• Strong communication and presentation skills.
• Understanding of accessibility and inclusive design practices.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical

Pay

The salary range for this role is $171,000-$190,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs.

Schedule

Full-time position.